Freelancer profile translated to English.
Back to original languageAbout Rubens
Expert Google Ads & Traffic Acquisition | 7 years of experience | PARIS
MY EXPERTISE AT YOUR SERVICE
1. Google Ads (Search, Shopping, Display, Performance Max)
Complete audit of your existing accounts (Tracking & Structure).
Smart bidding strategies to maximize your ROAS.
Ad copywriting with a high click-through rate (CTR).
2. Social Ads (Meta Business Suite, Instagram, TikTok)
Advanced audience targeting (Lookalike, Dynamic Retargeting).
Creative advice to reduce your cost per acquisition (CPA).
WHY WORK WITH ME?
Seniority: After 7 years managing complex accounts, I know the pitfalls that waste your budget.
Total Transparency: You remain the owner of your accounts. Clear, jargon-free weekly reports.
Freelance Agility: The responsiveness of an independent with the rigor of an agency.
French
Native or bilingual
English
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- KLHSEA/SMA Traffic ManagerDIGITAL AND ITAugust 2024 - Today (1 year and 11 months)Paris, France
Traffic Manager (SEA/SMA) Consultant
Missions & Achievements:Multi-channel Acquisition Strategy: Management of advertising budgets on Google Ads, Meta Ads (Facebook/Instagram), and YouTube, with a constant focus on ROAS (Return on Ad Spend).Full Cycle Management: Audit of existing setup, account structuring, advanced audience segmentation, and conversion-oriented copywriting.Performance Management: Continuous optimization of key indicators (CPA, CPC, conversion rate) through rigorous A/B testing on creatives and landing pages.Business Growth: Supporting various clients (E-commerce, B2B, Lead Gen) in increasing their revenue and reducing their acquisition cost.Technical Expertise: Google Ads (Search, Shopping, P.Max), Meta Business Suite, Google Analytics 4 - Agence ADRINGMedia TraderDIGITAL AND ITOctober 2022 - August 2024 (1 year and 10 months)Nancy, France
Media Trader / SEA & SMA Consultant
Missions & Achievements:Management of large budgets:Management and optimization of significant annual advertising budgets for a portfolio of multi-sector clients (E-commerce, Retail, B2B).Full-Funnel Strategy:Design of comprehensive acquisition strategies integrating Search (Google Ads), Social (Meta, LinkedIn, TikTok), and Video (YouTube Ads) to meet brand awareness and performance objectives.Algorithmic Optimization:Advanced expertise in automated campaigns (Performance Max, Advantage+) and management of value-based bidding strategies (tROAS, tCPA).Data Driven Marketing:Implementation of advanced tracking (Server-Side, Conversion API) and attribution analysis to measure lever incrementality.Reporting & Consulting:Strategic performance analysis and quarterly reviews presented on Looker Studio, including tactical recommendations to maximize ROI/ROAS.Test & Learn:Systematic deployment of A/B tests on audiences and creative assets to identify growth drivers.Tools mastered:Google Ads Editor, Meta Business Suite, GA4, GTM, Looker Studio, Semrush. - Ridsor-entrepriseTrainerSeptember 2022 - Today (3 years and 11 months)Nancy, FranceTeaching at CFA:- BTS NDRC, Subject E5 (Customer Relations and Digitalization)- BTS MCO, Subject E6 (Sales Team Management)- Master 2, University of Clichy
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Education
- Master 2 (M2), Executive Manager of Business OperationsESNA Business School2018Master 2 (M2), Dirigeant Manager Opérationnel d'Entreprise
- Bachelor's Degree in Operational MarketingIUT Nancy Charlemagne2016LIcence marketing opérationnel
Certifications
- Google Ads for Video AdvertisingSkillshop by Google
- Google Ads Search Network CertificationSkillshop by Google2023