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Rubén Rueda TorresRR

Rubén Rueda Torres

Senior eCommerce Integrations Developer

€290/day
Sevilla, ES
8-15 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Rubén

I help eCommerce businesses automate and scale their operations through robust integrations in PrestaShop, connecting ERP, Amazon, Mirakl, and other marketplaces. I develop custom modules and product, order, and stock synchronization systems, reducing errors and manual tasks. I differentiate myself by offering stable, scalable, and business-oriented solutions, managing complete integration, automation, and eCommerce platform optimization projects.
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Sevilla (up to 50km)

Experience

  • Multiplicalia
    eCommerce Integrations Specialist (PrestaShop + ERP + Marketplaces)
    E-COMMERCE
    January 2018 - November 2025 (7 years and 10 months)
    Seville, Spain
    Main tasks
    • Development of custom modules in PrestaShop 6, 7, 8, and 9
    • Integration of ERP with online store (bidirectional synchronization)
    • Connection with marketplaces:
    • Amazon (SP-API)
    • Mirakl-based platforms (Carrefour, Leroy Merlin, Decathlon)
    • Kaufland
    • Automation of dropshipping systems (VidaXL, BigBuy)
    • Development of batch processes (cronjobs, queues, workers)
    • Integration with external APIs (REST / SOAP)
    • Log management, error control, and monitoring
    • Performance and scalability optimization


    Responsibilities
    • Design of integration architecture (robust and scalable)
    • Ensure data integrity (stocks, orders, prices)
    • Implementation of retry and fault tolerance systems
    • Integration testing (sandbox and production)
    • Ensure real-time or near real-time synchronization
    • Resolution of production incidents
    • Technical and functional documentation
    • Coordination with business teams, IT, and external providers


    Expected results
    • Complete automation of eCommerce processes
    • Drastic reduction of manual tasks
    • Reliable synchronization of catalog, orders, and stock
    • Increase in marketplace sales
    • Improvement of system performance and stability
    • Reduction of operational errors
    • Scalability for business growth


    Differentiating value
    • Over 10 years of experience in eCommerce
    • Real specialization in complex integrations
    • Business-oriented approach (not just technical)
    • Robust, maintainable, and scalable solutions

    I help eCommerce businesses automate and scale their operations through robust integrations between PrestaShop, ERPs, and marketplaces.
    Prestashop E-commerce Enterprise Resource Planning (ERP) Symfony TailwindCSS
  • Apartefotografia
    Web Application Development (Frontend + Backend + Infrastructure)
    EDUCATION AND E-LEARNING
    June 2017 - January 2021 (3 years and 7 months)
    Madrid, Spain
    Main tasks
    • Responsive frontend development with Bootstrap
    • Backend development with PHP and Symfony
    • MySQL database design and management
    • API development and integration (REST)
    • Implementation of administration panels (backoffice)
    • Layout of optimized web interfaces (functional UX/UI)
    • Management of business logic and internal processes
    • Implementation of authentication and security systems


    Responsibilities
    • Web architecture design (frontend and backend)
    • Development of complete end-to-end applications
    • Evolutionary and corrective maintenance of projects
    • Performance optimization (loading, SQL queries, cache)
    • Functional testing and flow validation
    • Resolution of technical incidents
    • Server administration (Linux, hosting, deployments)
    • Email service configuration (SMTP, IMAP, DNS)
    • Database management and maintenance


    Expected results
    • Robust and scalable web applications
    • High performance and optimized loading times
    • Secure and stable systems
    • Functional backoffice adapted to business needs
    • Correctly configured infrastructure (server, email, and database)
    • Automated and efficient processes
    • Reduction of technical errors and system downtime


    Differentiating value
    • Complete full-stack development (frontend, backend, and infrastructure)
    • Experience in real business-oriented projects
    • Ability to manage the entire project lifecycle
    • Practical, efficient, and results-oriented approach


    Development of complete web applications, from the interface to the infrastructure, ensuring performance, stability, and scalability.

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Education

  • Unity 5: 2D Video Game Programming Introduction to Video Game Programming with C# and Unity python 3 Symfony Introduction to Video Game Programming with C# and Unity
    Unity 5: Programación de videojuegos 2D Introducción a la programación de Videojuegos con C# y Unity python 3 Symfony Introducción a la programación de Videojuegos con C# y Unity
  • Web Application Development, Computer Science
    IES Poligono Sur
    2014
    Desarrollo de Aplicaciones Web, Informática

Skill set

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