Freelancer profile translated to English.

Description

Journalist by training (So Press, Le Monde, JDD, RFI, France 24), I went through South America as a freelancer and correspondent, then became editorial manager, managing projects for Red Bull and Google. From conception to writing, I can lead the different aspects of an editorial strategy, all with digital skills developed through these various experiences.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

DECATHLON NON IT - FRANCE
On Malt
Naming Decathlon
SPORTS
July 2026 - July 2026
Paris, France
Analysis of the creative brief, marketing objectives, and brand positioning.
Market trend research (running, lifestyle, sports, and streetwear) to identify relevant brand territories.
Creation and proposal of 3 shoe names meeting the strategic and creative constraints of the project.
Verification of the linguistic, cultural, and competitive relevance of the proposals.
Argumentative presentation of the final recommendations with strategic justification for each concept.
Brand Storytelling Copywriting Branding Content creation brand image
Doctolib France
On Malt
Copywriting test
MEDICAL
February 2026 - February 2026
Copywriting for a feature development project for the year 2026, web page and narrative structure.
Copywriting SEO copywriting; Writing Narrative Narrative structure
Auto Entrepreneur
Journalist / Editor-in-Chief
PRESS AND MEDIA
July 2018 - Today (8 years)
Paris, France
Articles and editorial strategies for various media:
TBWA / GOOGLE
Back Market
Le Monde
RFI
DOJO (cultural outings)
SO FOOT
Journal du Dimanche