Freelancer profile translated to English.
Back to original languageAbout Ruben
What if there was marketing you haven't tried yet?
That's where I come in.
đ I am Ruben,Full-Stack Marketerwith 15+ years of experience covering all levers of the **marketing value chain, from strategy to execution**.
My methodology is simple: we evaluate, we align, we act, we adapt.
More info đ myht.io
I help you with your...
đ§ Marketing Strategy
- Custom marketing strategies, audits & plans
- Positioning & competitive advantages
- CRM: database analysis & optimization, segmentation, buyer personas
- Pole optimization: agile marketing, MarTech, processes, budget
- Product: GTM, PMF, USP, pricing
đ Growth & Lead Generation
- Inbound: landing pages, workflows & nurturing
- Outbound: targeting, lead scraping, multi-channel campaigns
- Mixboundâąïž: capitalize on inbound in outbound
- SEO, SEA (Google Ads), Paid social (LinkedIn Ads, Facebook Ads)
đ Content Marketing
- Buyer persona matrix & content gap analysis
- Writing: blogs, web pages, scripts, presentations, emails, eBooks
- Restructuring & scaling: pillar blogs, content repurposing
đ€ Event Management
- Before: strategy & design, event marketing, speaker coaching
- During: on-site support, animation (MC), participant engagement
- After: KPI tracking & analysis, feedback
đ Training & Coaching
- Marketing, SDR/BDR & Inbound Sales Training
- Coaching of Marketing Managers
- Recruitment (candidate evaluation)
đ§ Transition CMO
- Part-time marketing management (â„2 days/week)
- Structuring the marketing department in transition or before recruitment
âš Why work with me?
đšâđ» +15 years of B2B & B2C experience (SaaS, energy, FMCG, telecoms)
đŻ No-bullshit, clear, ROI-oriented approach
đ ïž Ability to move from strategy to hands-on marketing
đșđž American, native English
đĄ The best marketing?The one you haven't tried yet.
English
Native or bilingual
French
Native or bilingual
Italian
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 15km)
Experience
- EcoMundoHead of Sales Marketing (Fractional)SOFTWARE PUBLISHINGNovember 2023 - January 2025 (1 year and 2 months)Issy-les-Moulineaux, FranceEcoMundo is a B2B SaaS specializing in regulatory compliance for the cosmetic and chemical industry. As Head of Sales Marketing, I restructured global marketing, set up a real demand generation machine and optimized automation, which generated qualified leads in Europe, North America and Korea.
đ§ What I put in place
đGrowth & Acquisition- Creation of EcoMundo's first outbound framework, combining data enrichment, validation and targeted prospecting.
- Redesign of lead magnets (webinars, e-books) to capture enriched data and accelerate conversion.
- Transition from weak MQLs to high-intent SQLs via ABM and behavioral segmentation.
âïžMarketing Automation & CRM- Complete redesign of HubSpot, with inbound & outbound automation.
- Optimization of the MarTech stack, removal of duplicates and efficiency gains.
- Implementation of scoring, nurturing and reporting for better Sales & Marketing alignment.
đExpansion & Data-Driven Marketing- Development of geo-intelligence tools to target prospects based on regulatory changes.
- Design of a prospecting strategy based on chemical substances, a key trigger in this sector.
- Piloting a complete site redesign on Webflow to improve UX and conversion.
##âš Impact
âïž +24% of qualified leads generated through automation and demand.âïž Stronger sales pipeline thanks to refined qualification.âïž Reduction of manual work, teams focused on revenue growth.âïž Standardization of global marketing processes to align EU, NA and APAC. - Ornikar
On Malt
Senior Marketing Manager (Fractional)EDUCATION AND E-LEARNINGJuly 2023 - October 2023 (3 months)Paris, FranceOrnikar is a leading online driving school in France. I joined the B2B team on a transition mission to accelerate the recruitment of approved instructors, optimize campaign performance and lay the foundations for scalable B2B marketing for the permanent team.Main contributions
đAcquisition & Growth- Implementation of geo-targeted lead generation campaigns by region to optimize the budget and meet local demand for instructors.
- Design and distribution of newsletters and outbound campaigns tailored to instructor engagement.
âïž Marketing Automation & CRM- HubSpot optimization, database segmentation and smoother lead management for the outsourced SDR team.
- Structuring workflows and journeys to improve the B2B funnel.
đŻ Strategy & Content- Contribution to the website redesign and alignment of content (eBooks, Help Center) with the new brand identity.
- Updating sales enablement materials to harmonize marketing & sales messaging post-rebranding.
đ Transmission & Structuring- Creation of a complete onboarding playbook for the future B2B marketing manager.
- Implementation of scalable tools and processes to support long-term growth.
##âš Impact
âïž +120% of MQLs generated thanks to campaign and funnel optimization.âïž Implementation of scalable tools and structure to support B2B growth.âïž Better segmented data and updated sales messages, reinforcing the effectiveness of the SDR team. - EventdriveHead of MarketingSOFTWARE PUBLISHINGJune 2020 - October 2022 (2 years and 4 months)Paris, FranceEventdrive is a SaaS platform that simplifies the management of professional events through technology, methodology and community. As Head of Marketing, I designed and executed an ambitious growth strategy that accelerated lead acquisition, strengthened brand positioning and conquered new markets.
đ§ What I put in place
đGrowth & Acquisition- Definition and optimization of a multi-channel acquisition strategy: SEO, SEA, outbound, email marketing and paid media.
- Implementation of marketing automation and CRM processes with HubSpot, streamlining lead management and nurturing.
- A/B testing and conversion optimization to improve lead quality and maximize ROI.
đąAwareness & Content- Redesign of brand positioning to assert the value proposition.
- Complete content strategy: blog articles, white papers, webinars, newsletters.
- Strategic media partnerships and LinkedIn Ads campaigns to increase visibility and generate demand.
đ Product Marketing & Sales Enablement- Launch of new features and pricing in conjunction with the product team.
- Creation and optimization of sales materials (pitch decks, customer cases, brochures).
- Customer success marketing initiatives to capitalize on customer feedback and strengthen loyalty.
#âš Impact
âïž Revenue tripled and record pipeline growth.âïž Significant sales pipeline, directly contributing to expansion.âïž Marked increase in organic traffic and inbound leads.âïž Development of new market shares and opening to new sectors.
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Education
- Master's degree, Corporate CommunicationsCELSA Paris-Sorbonne2009Master's degree, Corporate Communications
- Master of Business Administration (MBA), Mass Communication/Media StudiesMBA ESG2010Master of Business Administration (MBA), Mass Communication/Media Studies