Ruben Aflalo

Context: Responsible for end-to-end design ("Plan, Build, Run") in an Agile environment for the global overhaul of the Group's IS. Strategic transition from a Microsoft Dynamics monolith to a hyper-connected hybrid ecosystem: a proprietary SaaS (MyBU) for staffing/HRIS, coupled with CRM (Salesforce) and SAP.

Ecosystem: 1250 users. Multi-million € budget. Team: 5 PO/PPO, 10 Developers, 1 UX, 2 CPs

🔹 Agile Backlog Management:Collection, analysis, and arbitration of complex functional needs from Top Management and operational departments. Writing and prioritization of Epics, Features, and User Stories by business value. Preferred point of contact and functional referent for business units.

🔹 Business Modeling & Processes:Optimization of complex staffing processes using BPMN methodology (Modelio/Visio) to reduce consultant downtime between contracts. Operational management of a Proxy Product Owner.

🔹 Business Quality Control (QA) Management:Complete definition of the functional acceptance testing strategy. Writing and execution of UAT and TNR plans. Functional analysis of interface logs, anomaly management, and delivery arbitration.

🔹 Change Management & Deployment:Definition of the change management strategy. Design of the support system and facilitation of training sessions. Management of international deployment.

Results achieved: Successful deployment in 5 legal entities in France and internationally with over 500 users trained. Over 148 functional User Stories validated across 21 Scrum Sprints. Delivery of the business application without blocking bugs and successful decommissioning of legacy tools.

Environment: Azure DevOps (similar to JIRA), Microsoft Dynamics CRM, Modelio (BPMN), Agile/Scrum Methods, SAP Analytics Cloud, SAP ERP 6.0, Salesforce (Sales Cloud), SharePoint Online, ServiceNow, Smartrecruiters, TFS, Visio.

Context: Management of the upstream phase (Discovery & Strategy) of an innovative B2B marketplace connecting experts in ecological transition with companies, aiming to meet new regulatory requirements (particularly the CSRD directive).

🔹 Product Strategy & Discovery:In-depth analysis of CSRD regulatory impacts, collection and analysis of field needs from CSR departments, definition of the value proposition, and validation of Product-Market Fit. Competitor analysis (Malt, Greenly).

🔹 Functional Design (Build):Functional definition, complete mapping of user journeys, and creation of mockups/wireframes for an advanced landing page.

🔹 Business Modeling:Business Plan construction, revenue stream modeling (commission system & fixed-price packages), and development of the Go-to-market strategy.

Results achieved: Recommendation through a Lean Startup approach of a pragmatic "No-Go" technical decision, validated by direct confrontation with the field ("Fail Fast").

Environment: Competitive Analysis, Business Model Canvas, Lean Startup, Market Research, No-Code.

Context: Following the successful deployment of the group's IS, promotion to the Commercial Development and Coordination Department (DDCC). Strategic functional interface role between commercial and technical departments to structure operational commitments and optimize tool usage for major tender responses.

🔹 Business Scoping & Alignment:In-depth study and functional qualification of complex specifications (RFI/RFP/RFQ), facilitation of qualification committees (Go/No-Go), and translation of business requirements into service level agreements (SLAs).

🔹 Response Management (PMO):Organization of response phases (planning, tasks, participants), functional management of expert groups (technical, legal, commercial), and progress tracking via RACI matrix.

🔹 AI & Automation Use Cases:Functional scoping and leadership of the discussion around generative AI. Design of use cases for automated pre-filling of tender qualification files (AI Agent and RAG functional architecture with custom data injection).

🔹 Finalization & Capitalization:Ensuring completeness of deliverables, adherence to internal pre-sales processes, preparation of presentation files, and management of knowledge capitalization (REX).

🔹 Data Quality & Governance:Optimization of business processes and tool workflows to improve CRM data quality and secure final decision-making.

Results achieved: Increased tool adoption with 90% of commercial opportunities kept up-to-date in real-time in Salesforce. Structuring of governance with new tools for managing SLA commitments.

Technical Expertise & Tools: Bid Management, Salesforce (Sales Cloud), Excel Analysis, RFx, Structured Projects (Fixed Price/Unit Price), Data Visualization, RACI, Pre-sales Strategy.