Freelancer profile translated to English.
Back to original languageAbout Roy
Expert PPC focused on performance, capable of taking over a messy account, extracting what works, eliminating unnecessary spending, and rebuilding a structure that delivers measurable results. I have a perfect command of Google Ads, Meta Ads, and LinkedIn Ads as a single coherent funnel, not as three separate platforms. My approach is simple: understand the business, isolate the levers that matter, optimize without complacency, and ensure every euro invested serves a clear objective.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- IntelligenceMarketing Analytics Team LeaderJanuary 2021 - December 2025 (4 years and 11 months)IsraelPPC campaign manager specializing in managing and optimizing campaigns on Google Ads, Meta Ads, and LinkedIn Ads. Solid experience in account structuring, data analysis, acquisition funnel creation, and optimization based on business KPIs (CPA, ROAS, SQL, MQL). Accustomed to performance-oriented environments, A/B testing, and continuous improvement of traffic quality. Capable of developing comprehensive strategies, managing significant budgets, and transforming data into concrete decisions that improve results.
- NIUser AcquisitionJanuary 2019 - January 2021 (2 years)Specialization in managing and optimizing campaigns on Google Ads, Meta Ads, and LinkedIn Ads. Solid experience in account structuring, data analysis, acquisition funnel creation, and optimization based on business KPIs (CPA, ROAS, SQL, MQL).
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Education
- LawyerLawyer