Roy Van Reede

For this project, Stayfly Digital created a visual story around internal evaluation and safeguard systems—tools essential to testing and guiding AI behavior. The challenge: abstract functionality, no traditional UI, and a technical audience. We answered with a stylized, modular visual system that mirrors the logic of the tools themselves. Using layered compositions, geometric transitions, and a grounded rhythm, we built a conceptual space that communicates reliability, oversight, and precision—without resorting to cliché tech tropes. The result is an elegant explanation of how unseen systems shape AI outcomes.

A fast-paced, playful animation series created for Next Monday. This project leaned into style, energy, and visual rhythm—showing that not every brief needs deep storytelling to make an impact. Just clean design, sharp motion, and good vibes.

During my internship at Don’t Waste Culture, I focused on developing and elaborating creative content strategies and brand stories. This internship period further deepened my understanding of culturally responsible branding, visual storytelling, and strategic concept thinking.