Roy Van Lieshout

As a conversion optimization consultant, I advise on, develop, and implement conversion optimization strategies and manage A/B tests from test idea to test analysis.

Optimizing website user-friendliness improves the customer experience, which generally also increases online revenue.

Other important reasons for conversion optimization may include preventing revenue loss by validating website changes through A/B testing. Finally, contact with customer service can also be optimized for a better customer experience and less pressure on customer service.

I help medium and large companies increase their online return on investment in a data-driven manner.

Mainly through:

1. Search Engine Marketing: attracting more (relevant) traffic through search engine optimization (organic traffic) or search engine advertising (pay per click / Google Ads)

2. Web Analytics: creating more insight into visitors (behavior) through configuration and implementation of Google Analytics/Google Tag Manager.

3. Conversion Optimization: optimizing the user experience, leading to increased sales and revenue. Specifically, this means an increase in the conversion rate and/or average order value. I do this through qualitative and quantitative research. It's even better when assumptions from research can be validated through A/B testing.

Furthermore, I create dashboards (e.g., Google Data Studio) so you have your own cockpit to steer your online marketing activities.

Finally, I enjoy providing training - both one-on-one and in groups - in using Google Analytics, Google Ads, or search engine optimization.

Consultancy and hands-on implementation regarding search engine optimization and conversion optimization services. Especially for SMEs in various sectors.

• Conducting SEO/CRO audits to identify optimization opportunities in a data-driven manner

• Implementing SEO/CRO opportunities in collaboration with other stakeholders, including developers and various specialists on the client side.

• Implementing Google Analytics and other analysis tools to gain insight into user behavior and conversions.

• Collaborating with SEA/Paid Media teams to optimize landing pages.