Freelancer profile translated to English.

Description

I am Roxx Montero, a graphic designer and creative specializing in advertising, branding, visual identity, and social media creative content creation. Throughout my journey, I've learned that brands are not just designed: they are felt, lived, and communicated. And that's what drives me the most: creating visual universes with their own soul. Contemplating all aspects that generate brand identity and experience.

🔧 On a technical level, I am proficient with the Adobe suite (especially professionally Photoshop, Illustrator, InDesign), and I also work with Premiere and After Effects to bring ideas to life in motion graphics and video editing for social media. I enjoy experimenting with formats, mixing fonts like one mixes music, and balancing aesthetics with results. Yes: I am a fan of details, I have a highly developed critical eye for design.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Sr. Potato
Graphic Designer & Social Media Creative Content Creator (Trainee)
August 2024 - October 2024 (2 months)
🔹 Creative graphic design for branding, social media, and performance marketing campaigns. Social Media Creative Content Creator.
🔹 Development of logos, advertising campaigns, visual pieces for social media, and final artwork.
🔹 Editing of Reels, TikToks, and motion graphics pieces to energize digital content.
🔹 Support in visual strategy and digital communication for brands like The Central House, Pablo Bogado, Caser Seguros, Hotel 3 Reyes, Pefrán, Sr. Potato, Avance Psicólogos.
🔹 Adaptation of graphic materials for online and offline formats.
Merak. Creatividad, Estrategia y Servicios
Social Media Manager, Marketing Specialist & Graphic Designer
September 2023 - April 2024 (7 months)
🔹 Definition and execution of digital communication strategies, focusing on performance and community. Graphic design for point of sale (retail).
🔹 KPI analysis, monthly reports, and campaign optimization on social media.
🔹 Design of visual materials for B2B and B2C campaigns (social media, large format, merchandising).
🔹 Management of online and offline marketing campaigns, including point-of-sale activations, newsletters, and ad campaigns.
🔹 Creation of graphic and audiovisual content for Social Media (LinkedIn, X, Instagram, Facebook, YouTube, Pinterest), website, and POS materials, aligned with commercial objectives for the brands Grupo Veralia, Veralia Deco, La Obra Productos y Servicios, La Obra Semasa, Toni López Plata, Eme Productos Industriales.
Academia CEPA-Góngora
Marketing and Brand Management Specialist
November 2022 - June 2023 (7 months)
🔹 Coordination of the marketing department and development of integrated brand strategies. Creation of a comprehensive Marketing strategy.
🔹 Creation, planning, and management of content on social media (Instagram, Facebook, LinkedIn).
🔹 Graphic design and visual identity development.
🔹 Management of advertising campaigns in digital and traditional environments.
🔹 Preparation of performance reports and proposals for improvement in content and advertising.