About Roxanne
French
Native or bilingual
English
Fluent
Experience
- PiveteauboisWork-study student in web marketing assistanceCIVIL ENGINEERINGOctober 2018 - Today (7 years and 8 months)Sainte-Florence, France› Community ManagementManagement of Facebook, Instagram, LinkedIn, Pinterest, YouTube accounts | Definition of a new social network strategy: Instagram | Update of strategies for each social network | Implementation of Social Ads | Reporting of statistics (organic and sponsored)› E-reputation monitoring› E-commerce site managementIntegration of product sheets on the site via a PIM | Monitoring and updating the internal search engine | Assistance in updating store information on the store locator› Participation in the definition and implementation of SEO strategy› Writing SEO-friendly content for the web: product sheets, SEO blocks, landing pages› Creation, updating, and monitoring of SEA ads› Participation in the implementation of web projects and digital campaigns› Data analysis and reporting: SEO positioning, social networks, digital campaigns,...› Global monitoring of digital topics and the company's field of activity
- IDEOLYSWork-study student in web marketing assistanceSOFTWARE PUBLISHINGSeptember 2017 - August 2018 (1 year)La Rochelle, France› Community Management: LinkedIn, Twitter› Email creation› Website updates› Graphic design: creation and updating of commercial documents› HTML/CSS: modification of email signatures› Statistics analysis and reporting: website traffic, social media posts, email campaigns,...› Sectoral and competitive intelligence
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Education
- Master's degree in Digital Strategy & 360 CommunicationEMA Vendée2020▷ Principaux outils web marketing ▷ La finance pour manager ▷ Droit du travail & des entreprises ▷ Management de la qualité ▷ Projet de groupe sur la création d'une entreprise
- Professional Bachelor's degree in E-commerce & Web MarketingIAE Nantes - CFA Accipio2018▷ Stratégie d'intégration du e-commerce ▷ La logistique du e-commerce ▷ Gestion de projets ▷ Projet de conception d'un site web ▷ Base de données et gestion de contenu ▷ Référencement et création de trafic ▷ Business models ▷ Analyse de données ▷ Communication et community management ▷ Droit du commerce électronique ▷ Anglais de l'e-business ▷ Rédaction d'un mémoire sur le sujet "Quelle stratégie web marketing pour assurer le déploiement d'une solution logicielle innovante sur le marché de la FoodTech ?"