Freelancer profile translated to English.
Back to original languageAbout Roxanne
I support public and private organizations in their strategic transformation, attractiveness, and performance challenges, by combining vision, structuring, and operational implementation.
My expertise lies at the intersection of strategy, governance, and user experience (UX), with the ability to intervene in complex contexts: creating agencies, restructuring organizations, repositioning destinations, or optimizing customer journeys.
I have notably led the creation of a public tourism agency, managed organizational transformations at the territorial level, and deployed high-impact systems: a tourism marketplace, a digital one-stop shop, and attractiveness and investment strategies.
What I can bring you:
– Clarify your strategy and structure your roadmap
– Rethink your customer journeys and improve user experience
– Optimize your organizations, processes, and performance
– Design and deploy CRM and digital systems
– Enhance your attractiveness and capture new audiences or investors
I work with a pragmatic, results-oriented approach, adapting to your specific challenges and environment.
French
Native or bilingual
Spanish
Conversational
English
Fluent
Can work on-site
Málaga (up to 50km)
Experience
- ConsultanteIndependent ConsultantTRAVEL AND TOURISMOctober 2024 - Today (1 year and 8 months)
- Strategic consulting for public and private stakeholders on territorial attractiveness, customer relationship management (CRM), and digital journey transformation:
- Design and deployment of a multi-year (5-year) UX roadmap for a territorial administration in Reunion Island.
- Complete reconfiguration of the visitor journey for a heritage distillery, integrating experiential storytelling and conversion optimization. Optimization of flows, customer journeys, and loyalty programs for a leisure park, with a data-driven approach.
- SEM Mwé Ara (Dominio de Deva)General ManagerJanuary 2023 - January 2024 (1 year)New CaledoniaLed the strategic and operational transformation of a structuring tourism and environmental destination at the territorial level. Defined and executed a 5-year infrastructure master plan, generating a 30% reduction in maintenance costs. Supervised an annual budget of €2.3 million with cost optimization and operational performance improvement (-35% operating costs).
- SPL Sud Tourisme (Agence provinciale de promotion du tourisme)General ManagerJanuary 2021 - January 2024 (3 years)New CaledoniaCreated, structured, and established governance for a public tourism agency from scratch, within a context of institutional transformation. Rationalized the reception network: closed 7 underperforming structures and deployed 5 modernized sites aligned with UX standards. Designed and deployed the first territorial tourism marketplace (B2B2C model), with an 80% adoption rate.
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Education
- Postgraduate CertificateHEC Paris2024Certificat de troisième cycle
- Master's DegreeOperational Management of ESSEC Business School2019Master en