Description

Need a senior social media expert who gets results? I help B2B and B2C brands build organic social presence, create content strategies that actually convert, and manage social channels end-to-end. With 10+ years in-house and freelance. I've grown audiences by 395,000+ followers, hit 1.5M monthly LinkedIn impressions, and built marketing functions from zero.

Deliverables I regularly handle: social media audits, content strategies, content calendars, community management, LinkedIn growth, TikTok strategy, Instagram management, monthly reporting, and team oversight.

CIM Level 4 qualified. AI in Marketing certified. Available now for freelance contracts and consultancy, remote, UK-based.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Leading Edge Only
Digital Marketing Manager
TECH
July 2025 - February 2026 (7 months)
Bedford, United Kingdom
Grew platform users by 103% and applications by 114% within first three months, generating 691 total applications and 67,950 unique visits through strategic multi-channel campaigns and platform optimisation
Built marketing infrastructure from ground up through performance audit and strategic roadmap, implementing data segmentation, UX improvements, and analytics frameworks (UTM structures, Amplitude event tracking) to improve targeting accuracy and conversion visibility
Restructured Customer.io workflows and lifecycle automation to improve segmentation and message consistency across corporate and innovator audiences, whilst implementing SEO-driven content republication strategy that increased site traffic
Aligned marketing with sales objectives through structured campaign delivery, case study integration, and standardised creative templates, resulting in measurable improvements in brand awareness and social engagement
Strategic planning Content marketing Social media Lead generation Team management
Friday Media Group
Marketing Manager
DIGITAL AND IT
December 2021 - May 2025 (3 years and 5 months)
Preston, United Kingdom
Led and mentored team of 6 marketing professionals across organic social, paid media, content strategy, and website conversion for multi-faceted B2B and B2C platform, managing both hands-on campaign execution and strategic oversight
Achieved 200,000 monthly website visits within 6 months through SEO optimisation, UX improvements, and strategic content marketing, whilst securing 10,000+ job applications via targeted recruitment funnel optimisation and paid advertising campaigns
Expanded social media audience by 395,000+ followers across 36 months through data-driven content strategies, influencer partnerships, and consistent engagement tactics across organic and paid social channels
Generated 1.5M monthly LinkedIn impressions, strengthening professional network and brand authority through high-quality content and targeted B2B outreach campaigns
Drove £35,000+ monthly B2B revenue through segmented email marketing campaigns, leveraging personalisation and performance analytics to maximise conversion rates and ROI
Set up, optimised, and monitored PPC and paid social campaigns across Google Ads and social platforms, managing budgets, bidding strategies, and A/B testing programmes to drive lead generation and increase inbound leads by 25% month-over-month
Social media Social media training marketing consultant Content marketing Team management
Freelance
Senior Social Media Manager
LOGISTICS AND SUPPLY CHAIN
April 2022 - Today (4 years and 2 months)
Grew LinkedIn business profile from 6,000 to 50,000 followers, significantly improving online presence and industry engagement through targeted content and networking strategies
Increased LinkedIn profile impressions from 11,000 to 100,000 through data-driven content strategies, improving brand visibility and recognition
Developed and executed integrated organic and paid campaigns across multiple platforms, substantially increasing B2B lead generation and business growth for clients in consumer goods, logistics, and recruitment sectors
Managed multi-platform content strategy across TikTok, LinkedIn, Instagram, and Facebook, ensuring cohesive brand messaging and maximised audience engagement
Content marketing Lead generation Paid Social LinkedIn Marketing Instagram Marketing