About Roxane
- Write content that reflects you: newsletters, storytelling, articles demonstrating your expertise, presentations, white papers...
- Create visual materials consistent with your graphic identity: social media visuals, flyers, menus, brochures, posters, business cards...
- Manage and grow your community on social networks
- Create your showcase website or an aesthetic and effective e-shop!
French
Native or bilingual
English
Fluent
Experience
- Bordeaux Tourisme & CongrèsLocal Tourism Development OfficerTRAVEL AND TOURISMOctober 2022 - Today (3 years and 9 months)Bordeaux, FranceI am responsible for developing local tourism in the Bordeaux metropolitan area.My tasks?Identify points of interest in the 28 municipalities of the agglomeration and develop our local brand, Un Air de Bordeaux (visits, articles, and social media). A whole community to bring together!
- Mapping and inventory of points of interest in the 28 municipalities of Bordeaux Métropole, to develop enriched tourist routes on a metropolitan scale
- Management of a network of partners within the municipalities of the metropolis
- Support for the editorial process of the local media Un Air de Bordeaux: proofreading, topic selection, and strategic content optimization to promote the territory's points of interest
- Search engine optimization (SEO) and sponsored social media campaigns to improve content visibility and engagement
- Writing articles and developing weekly newsletters for a local audience
- Weekly curation of local events for the "Weekend Program" section, highlighting cultural and leisure activities in the metropolis
- Community management @unairdebordeaux
- Département de la GirondeJunior Project ManagerPUBLIC SECTORJanuary 2021 - July 2021 (6 months)Bordeaux, Nouvelle-Aquitaine, FranceI was a Junior Project Manager at the Gironde Department for the Nature / Culture / Sport campaigns.At a time when sanitary restrictions due to the Covid-19 pandemic were about to be lifted, the Department aimed to reawaken people's interest in outdoor activities (departmental estates), free summer sporting events (Cap33), and the Summer Scenes, events mainly held outdoors throughout Gironde.My main responsibilities:
- Project management (analysis of the needs of the Department's various services, selection of appropriate communication tools)
- Media planning (billboards, bus backs, flyer distribution, posters in shops, advertising spaces)
- Design and monitoring of print campaigns
- ISEGProject Manager 2AI (ISEG Alumni Association)EDUCATION AND E-LEARNINGJanuary 2019 - February 2019 (1 month)Région de Bordeaux, FranceMy responsibilities were mainly focused on managing an alumni network through the website of the ISEG alumni association (2AI):
- SEO optimization for the Wordpress site
- Article writing
- Community management
- Updating job offers and alumni contact details
- Newsletter writing
- Development of international clubs (contacts, event coordination).
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Education
- Master in Communication Strategy and PolicyUniversité Bordeaux Montaigne (ex - Bordeaux 3)Le master Stratégie et Politique de Communication forme les étudiants à la conception et à la mise en œuvre opérationnelle de politiques globales de communication (stratégie, développement des dispositifs de communication, organisation et gestion d’un service). Projet tutoré de M1 : Produire des contenus web destinés à des publics variés (futurs étudiants, potentiels intervenants, partenaires du master et entreprises) et publiés sur le site de l'ISIC Mastercom. Nous devions écrire une douzaine d'articles au cours de l'année. En plus de la rédaction, mon rôle de chef de projet s'articulait autour de la vérification et la correction des articles rédigés par l'équipe, que je transmettais à notre commanditaire et à notre encadrante afin de faire des retours pertinents à mes camarades. Mémoire de recherche en 2 ans : Expansion des idéologies anti-vaccinales au XXIe siècle - Le développement de communautés anti-vaccination sur Internet
- Dual Degree Bachelor's in Information and Communication Sciences / English Language, Literature and CivilizationUniversité Bordeaux Montaigne (ex - Bordeaux 3)2019