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Roxane LhoiritRL

Roxane Lhoirit

Social Media & Ads | for artists, labels & fest

€300/day
Marseille, FR
3-7 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Roxane

I am a freelance digital communicator, specializing in music and culture.

I help labels, artists, and festivals gain visibility, structure their online presence, and develop their community, without altering their identity.

Result: my clients publish regularly, stop doing things 'on instinct', engage their audience better, sell more tickets or records, and regain clarity in their communication.

My method: a human, rigorous, and personalized approach that connects the artistic and the strategic.

Clear strategy, impactful content, organic & sponsored growth: I intervene where your project needs momentum.

👇 What I can do for you:
• Communication strategy: positioning, editorial plan, key messages
• Content creation: reels, posts, stories, in line with your visual identity
• Meta Ads campaigns: precise targeting, conversion, retargeting
• Community management: animation, moderation, interactions
• Monitoring and reporting: clear analysis, actionable recommendations,
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Marseille (up to 50km), Paris (up to 50km)

Experience

  • Shades of blur
    Social Media Manager
    ENTERTAINMENT AND LEISURE
    August 2025 - Today (1 year)
    I manage the digital communication for the Shades of Blur project, an international event and label concept founded by Magda, blending club culture and Detroit heritage.
    I supported the complete launch of social media: definition of tone of voice, content strategy, writing and scheduling of posts, as well as coordination with partners, artists, and venues (Paris, Istanbul, Strasbourg).
    In two months:
    +406% follower growth on Instagram
    20K impressions and 8.6K accounts reached in the first month of activity organically
    Engagement rates up to 56%, driven by original content and a clear, coherent editorial line.
    I am working to structure the project's digital presence around a strong universe: confidential, underground, and international, where each publication extends the event experience.
  • Centre des Musiques Actuelles de Genève
    Social Media Manager
    CULTURE
    April 2025 - Today (1 year and 4 months)
    Marseille, France

    Social Media & Content Strategy – Geneva Center for Contemporary Music

    • +566% followers in 2 months, thanks to a targeted editorial strategy and regular presence.
    • 2 to 3 posts per week + daily stories: content designed to highlight the center's activities and engage the community (posts, carousels, reels).
    • Active community animation and moderation, with a notable improvement in organic engagement.
    • Complete management of social media (Instagram & Facebook), with continuous analysis via Metricool, Meta Business Suite, and native insights.
    • Development of editorial calendars to ensure regularity, message consistency, and adaptation to key moments.
    • Creation and editing of reels designed to increase the reach and visibility of publications.
    Community Management Communication Strategy Social Media Digital Communication
  • Yoyaku
    Communication Officer
    CULTURE
    September 2021 - September 2024 (3 years)
    Paris, France

    Yoyaku - Social Media & Content Strategy

    • Management of social media and strategic development of communities (+2000 followers/month on average)
    • Implementation of digital marketing strategy, budget management, campaign optimization, and reporting.
    • Social media animation
    • Content creation (stories, reels, carousels,...)
    • Internal and external collaboration (labels, bookers, promoters, graphic designers, artists).
    • Creation of visual content (static and video)
    • B2B and B2C marketing campaigns.
    Project Management Social Media Community Management Content Creation Digital Marketing Strategy

Recommendations

FU
Eliette Lévy-FleischEL
Former user and 1 other person have recommended Roxane

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Education

  • Master's Degree in Cultural Project Management
    La Sorbonne
    2021

Certifications

  • Media Planner
    Meta
    2024
  • Community Manager
    Meta
    2023

Skill set

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