About Roxane
French
Native or bilingual
English
Fluent
Experience
- Shades of blurSocial Media ManagerENTERTAINMENT AND LEISUREAugust 2025 - Today (1 year)I manage the digital communication for the Shades of Blur project, an international event and label concept founded by Magda, blending club culture and Detroit heritage.I supported the complete launch of social media: definition of tone of voice, content strategy, writing and scheduling of posts, as well as coordination with partners, artists, and venues (Paris, Istanbul, Strasbourg).In two months:+406% follower growth on Instagram20K impressions and 8.6K accounts reached in the first month of activity organicallyEngagement rates up to 56%, driven by original content and a clear, coherent editorial line.I am working to structure the project's digital presence around a strong universe: confidential, underground, and international, where each publication extends the event experience.
- Centre des Musiques Actuelles de GenèveSocial Media ManagerCULTUREApril 2025 - Today (1 year and 4 months)Marseille, France
Social Media & Content Strategy – Geneva Center for Contemporary Music
- +566% followers in 2 months, thanks to a targeted editorial strategy and regular presence.
- 2 to 3 posts per week + daily stories: content designed to highlight the center's activities and engage the community (posts, carousels, reels).
- Active community animation and moderation, with a notable improvement in organic engagement.
- Complete management of social media (Instagram & Facebook), with continuous analysis via Metricool, Meta Business Suite, and native insights.
- Development of editorial calendars to ensure regularity, message consistency, and adaptation to key moments.
- Creation and editing of reels designed to increase the reach and visibility of publications.
- YoyakuCommunication OfficerCULTURESeptember 2021 - September 2024 (3 years)Paris, France
Yoyaku - Social Media & Content Strategy
- Management of social media and strategic development of communities (+2000 followers/month on average)
- Implementation of digital marketing strategy, budget management, campaign optimization, and reporting.
- Social media animation
- Content creation (stories, reels, carousels,...)
- Internal and external collaboration (labels, bookers, promoters, graphic designers, artists).
- Creation of visual content (static and video)
- B2B and B2C marketing campaigns.
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Education
- Master's Degree in Cultural Project ManagementLa Sorbonne2021
Certifications
- Media PlannerMeta2024
- Community ManagerMeta2023