Freelancer profile translated to English.

Description

Visual Merchandising | Retail Experience & Brand Image

Passionate about Visual Merchandising for over 10 years, I support brands in designing and developing retail experiences by strengthening their image and commercial performance.

Within houses such as Kenzo, The Kooples, and Marc Jacobs, I have developed cross-functional expertise, from defining visual identity to operational execution, including managing international projects.

I intervene at every stage of project development to ensure a coherent, desirable, and high-performing brand experience.

I would be delighted to assist you with your various projects!

Areas of expertise:

- 360° Brand Visual Identity

- Creation of merchandising books and guidelines

- Commercial optimization and KPI improvement

- Window display scenography and retail concept development

- Pop-up and store design development

- Showroom and press event setup

- Project coordination and production monitoring

- Development of props and merchandising tools

- Training, support, and team development

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

THOMAS SABO
Visual Merchandising Manager
January 2024 - May 2026 (2 years and 4 months)
Paris, France
Management of the Visual Merchandising policy for the Network: Creation of VM Best Practices / Monitoring of correct application on the Network / Support for field teams in the realization of Window Displays and Merchandising. Network Development: Openings of New points of sale / Monitoring of project architecture / Coordination of service providers. Frequent travel on the Network for VM Interventions / Trainings. Visual setups for the Brand's various Events.
Visual Merchandising (strategic & network) pop up store jewelry Visual Merchandising Guidelines store design
MARC JACOBS
Visual Merchandising Manager EMEA
January 2018 - January 2023 (5 years)
Paris, France
Management of the Visual Merchandising policy for the Network: Creation of VM Guidelines / Monitoring of correct application on the Network / Support for field teams in the realization of Window Displays and Merchandising. Management of Pop-Up Projects: Concept Development Monitoring / Logistics & Production Coordination / Setup. Network Development: Openings of New points of sale / Monitoring of project architecture / Coordination of service providers. Showroom Management: Concept Development Monitoring / Logistics & Production Coordination, VM Setup. Frequent travel abroad for VM Interventions / Trainings. Visual setups for the Brand's various Events.
THE KOOPLES
WW Visual Merchandising Manager
January 2014 - January 2018 (4 years)
Paris, France
Management of the Visual Merchandising Policy for the Global Network, Retail/Wholesale. Creation of Layout Guidelines, Window Displays/Mannequin Looks/Displays. Monitoring of correct application on the Network. Creation of Support Documents: Visual Merchandising Charter/Merchandising Books/Retro plans. Setup of Wholesale Showrooms, Press Presentations. Management of a team of 3 people within the VM Department. Training of cross-functional teams in Merchandising Techniques. Travel to the Network for Store Openings.
Window Display Scenography Visual Merchandising (strategic & network) Brand Guidelines Training Showroom Management