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Malt Strategy
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Malt Tech Trends 2026
Roxane G.RG

Roxane G.

Brand Content · Influence · 360 Management

€600/day
Paris, FR
8-15 years
Communication Strategy
Project Management
Events
Production Management
Influencer Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Roxane

Ten years building brands that resonate with people — from a blank slate to a deployed campaign, including onboarding teams and convincing clients.
I have worked in creative agencies (BETC, Grey), led the strategy department of influencer marketing agencies, and managed influence campaigns for LVMH and Bouygues Telecom. This journey has taught me one thing: communication that works is always the one that combines clear vision and operational excellence.
Today, as a freelancer, I specialize in brand strategy, brand content, influencer marketing, and 360 project management — for one-off assignments or long-term support.
Fashion and Cosmetics
Social Networks
Food and Beverage
Leisure, Recreation, and Entertainment
Luxury Goods

  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Paris (up to 20km)

Experience

  • POINT D'ORGUE
    Director, Consulting & Brand Strategy
    SOCIAL NETWORKS
    November 2021 - July 2024 (2 years and 8 months)
    Paris, France
    • Strategic direction for a portfolio of brands: Eminente (LVMH), DeLonghi Group, Yves Rocher…
    • Conception and deployment of 360 campaigns: brand strategy, editorial line, influence, events, brand content, audiovisual productions
    • Management of 14 employees and structuring of agency processes
    • Responding to tenders and acquiring new clients
    • Agency outreach: editorial strategy, social media, newsletter, and events
    Influencer Marketing Social Media Team Management Events Audiovisual Production
  • WE ARE INFLUENCE
    Head of Strategy
    SOCIAL NETWORKS
    May 2021 - November 2021 (6 months)
    Paris, France
    • Direction of the strategy department: structuring methods, processes, and recommendation tools
    • Management of 360 communication campaigns and tender responses — including the launch of Hôtel Eminente (LVMH): 502 publications, +1.1M impressions
    • Management of 4 project managers and global budget oversight
    Team Management Influencer Marketing Communication Strategy Events Project Leadership
  • BETC
    Lead Brand & Influence Content
    SOCIAL NETWORKS
    February 2018 - May 2021 (3 years and 3 months)
    Pantin, France
    • Influence strategy and editorial line for Petit Bateau, Nina Ricci, Carte Noire (€1.1M budget), Bouygues Telecom (€200K budget, 4.4M reach).
    • Creative conception and production management of content.
    • Project management: castings, client relations, photo/video production monitoring, international coordination, KPI monitoring and analysis.
    • Supporting internal teams on influence methods, processes, and practices.
    Project Management Influencer Marketing Communication Strategy Social Media
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Education

  • Master Creative Advertising
    Sup de Pub Paris
    2012
    Master Creative Advertising
  • Bachelor's Degree in Marketing & Advertising
    ISCOM Paris
    2009
    Licence Marketing & Publicité

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