Freelancer profile translated to English.
Back to original languageAbout Roxane
Regain control of your advertising investments.
Are you investing on Google, Meta, or Pinterest but feel like you're hitting a plateau? My role is to provide you with an expert, external perspective to identify your growth levers and empower your teams.
Specializing in paid acquisition strategy for 5 years, I exclusively handle one-off consulting and skill-building missions.
My goal: to give you the keys to make your campaigns finally serve your revenue objectives.
🎯 My tailor-made interventions:
1. Strategic Audit & Action Plan
I analyze your advertising accounts to identify structural errors, underutilized audiences, and scaling opportunities.
- Performance analysis by lever (Google, Meta, Pinterest...).
- Concrete recommendations on your offers and creatives.
- Prioritization of actions for immediate impact on your ROI.
2. Training & Operational Coaching
As a web marketing trainer, I support entrepreneurs and marketing teams in transmitting best practices for management.
- Learning the platforms (Business Manager, Google Ads).
- Methodology for optimizing campaigns autonomously.
- Coaching on your own accounts to learn by doing.
📈 Results & Experience:
- E-commerce & B2B2C Expertise: +20% revenue generated at constant budget on accounts with €10k/month.
- Proven Pedagogy: over a year as a trainer (webinars, certification reviews, case studies).
- 360° Vision: Over 80 client accounts audited and optimized across various sectors.
Don't want to delegate blindly anymore?
Contact me for a strategic audit and train yourself in market best practices!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AMZ AcademyWeb Marketing TrainerEDUCATION AND E-LEARNINGSeptember 2023 - Today (2 years and 11 months)- Hosting webinars once a month on various web marketing topics- Evaluating a certification "Develop your business with web marketing"
- SARL M3CSMA Account ManagerRESTAURANTS AND FOOD SERVICEMarch 2024 - Today (2 years and 5 months)Paris, France- Managing Facebook Ads accounts for 2 restaurants in the Paris region- Implementing an Acquisition campaign- Suggesting impactful visuals
- Maison SérénaSEA & SMA Account ManagerHEALTH AND WELLNESSFebruary 2024 - Today (2 years and 6 months)- Managing Google Ads account: campaign creation + optimization- Managing Facebook Ads account: campaign creation + optimization- Sending a weekly report with an overview of campaigns + optimization proposals
Reviews
Nathalie
Nathalie Lechay Formations
Reviewed on 5/28/2024
Roxane did an exceptional job setting up my next Google Ads campaign. Thanks to her expertise and professionalism, she was able to structure an effective and targeted strategy. During our 2-hour video session, Roxane patiently explained each step of the process, guiding me with valuable advice and solutions tailored to my specific needs.
She demonstrated great mastery and also an excellent ability to simplify concepts.
Her teaching style and attentiveness allowed me to gain autonomy and confidence in managing my future campaigns.
I highly recommend Roxane for her rigorous work, her educational approach, and her commitment to her clients' success.
Amandine
NEWAKE
Reviewed on 3/19/2024
I chose to work with Roxane to help me set up + optimize my META ads and to help me gain autonomy in lead generation for my business. The support was very professional and very enlightening. I recommend.
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Education
- Bachelor of Commerce - BCom, ManagementConcordia University2019International double degree - major in management - Montréal, Canada
- Global and Digital Marketing MBAMBA ESG2021Titre de "Manager produits et marketing" d'ESGCV-MBA ESG, NSF 312 - niveau 7.
Certifications
- Google Analytics for BeginnersGoogle Analytics Academy2020
- Fundamentals of Digital MarketingGoogle2020