About Roxane
French
Native or bilingual
Experience
- FreelanceMedia Buyer Facebook Ads & Google Ads - Lead GenerationCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 7 months)As a Media Buyer, I support various companies in generating qualified leads through advertising on Google Ads & Facebook Ads.Campaign Management:Creation & implementation of SEA & Social Ads campaigns (Google Ads, Facebook Ads)Creation & implementation of tracking planDaily management and optimization of Google Ads & Facebook Ads campaignsData analysis & weekly reportingCreative Production:Creative strategy creationAd static designVideo script writing for UGC videosCompetitive benchmarkingLanding Page Optimization:Personalized landing page recommendations (copy, structure, form etc.)Some Clients: Asphalte, Billet Reduc, As de Carreaux, My Leads Agency, Heytens, Acceor, Noraebang, Laura Godin etc.
- AsphalteFreelance Media Buyer Facebook Ads & Google AdsFASHION AND COSMETICSJuly 2024 - December 2024 (6 months)Creation, management & optimization of product campaigns on Meta AdsCreation, management & optimization of teasing and stock launch campaigns on Meta AdsCreation, management & optimization of lead generation campaigns on Meta AdsAnalysis of campaign content testing across all our verticals and channels on Meta AdsCreation, management and optimization of search, YouTube, Pmax & Discovery campaigns on Google Ads
- Groupe IGSMedia Buyer Facebook Ads & Google AdsEDUCATION AND E-LEARNINGSeptember 2022 - August 2024 (2 years)Paris, FranceFor the 14 brands of the IGS group:Qualified Lead Acquisition Management:- Management and piloting of lead acquisition campaigns (Google Ads, YouTube, Facebook/Instagram Ads, Linkedin Ads)- Performance analysis and monthly reporting- Implementation of push and evergreen campaigns, national and regional, based on brand needs- Management of various acquisition channels (SEA, Paid Social, Publishers, RTB, Affiliate)- Optimizations and performance monitoring- Management of a budget of several thousand euros (budget allocation by channel and by brand, daily/weekly/monthly budget management etc.)Content Writing:- Copywriting for landing pages, ad creatives, advertising messages- Writing creative briefs for the studio for our Paid Social advertising campaigns
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Education
- Master's degree in Communication & Social Media StrategyIIM - Institute of Internet and Multimedia2022Master communication & stratégie social media
- Bachelor's degree, Digital Marketing and Social MediaDigital College2020Bachelor's degree, Marketing digital et social media
Certifications
- Google AdsGoogle2023