Freelancer profile translated to English.
Back to original languageAbout Roxane
Content Manager for 5+ years, I put my expertise and my writing skills to work for different objectives: awareness, consideration, acquisition, nurturing - across multiple formats: articles, newsletters, e-books, social media, webinars, videos...
Passionate about strategy and content creation in all its angles, in all its forms, I enjoy contributing and learning in return. Especially in an international environment 🌍
French
Native or bilingual
English
Fluent
Japanese
Basic
Chinese
Basic
Remote only
Primarily works remotely
Experience
- SwileContent Marketing ManagerSOFTWARE PUBLISHINGJuly 2022 - May 2025 (2 years and 10 months)Paris, France• Management of content marketing strategy: articles, toolkits, newsletters, webinars...• Creation and adaptation of content for acquisition and nurturing campaigns (one-pagers, guides, articles, etc.)• Ensuring distribution strategy: landing pages, emailing campaigns, media coverage...• Data monitoring, market watch, and recommendations• Support on specific projects: conducting studies, website redesign...
- WemanityContent & Social Media LeadCONSULTING AND AUDITSJanuary 2019 - June 2022 (3 years and 5 months)Paris, FranceWemanity is an international consulting firm specializing in B2B agile and digital transformation, based in Paris, Brussels, The Hague, Luxembourg, and Casablanca.• Definition and deployment of a cross-channel content strategy: blog articles, e-books, social media, client cases, newsletters, webinars...• Launch and promotion of new formats: video clips, newsletters, podcasts, livestreams• Identification and monitoring of relevant topics for the target audience• Contacting writers and creating briefs for different formats, in line with SEO, growth, and inbound marketing strategy• Management and publication on social networks and sponsored campaigns (Twitter, LinkedIn, Instagram, Facebook, YouTube)• Coordination and reporting during monthly editorial committees• Leading training sessions and internal team evangelization campaigns: social media usage training, employee advocacy, personal branding for leaders...
- ENS de LyonCommunication & Events ManagerEDUCATION AND E-LEARNINGApril 2018 - September 2019 (1 year and 5 months)Lyon, FranceAssistant to the communications manager at ENS on the following projects:• Back to school 2018: execution and follow-up of communication actions related to student enrollment (welcome booklet, presentation video, welcome bags, etc.)• Supplying communication materials for student audiences: website, social media, digital signage...• Participation in the redesign of communication documents for ENS de Lyon's training offerings• Event management: organization of the welcome day for new students, participation and reception at open house events (Rendez-vous aux jardins)• In direct liaison with the Director of Communication, carrying out communication actions for the academic partnership of the Collège des Hautes Etudes Lyon Sciences (CHEL[s])
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Education
- Master in Digital CommunicationUniversité Jean Moulin Lyon Ill2019
- Bachelor's degree in Applied Foreign LanguagesUniversité Bordeaux Montaigne2017Communication internationale - Anglais et Chinois
Certifications
- Professional Scrum Product Owner I (PSPO) CertificationScrum.org2019