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Roxane BalsamRB

Roxane Balsam

Community Manager & Content Creation

€130/day
1 project
Sausset-les-Pins, FR
3-7 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Roxane

I help entrepreneurs develop a consistent and impactful online presence through aesthetic and strategic social media posts.

My goal is to enhance your business, strengthen your visibility, and create a genuine connection with your community to foster loyalty and boost sales.

Working in both French and English, I can adapt and translate your content to reach a wider audience aligned with your objectives.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Tarotgraphe
    Self-Employed
    E-COMMERCE
    January 2025 - Today (1 year and 5 months)
    Sausset-les-Pins, France
    As part of my freelance activity, I primarily focus on missions related to digital communication, community management, and content translation into English.

    I adopt a community management approach based on organic growth strategy and soft prospecting through private messages, in a natural conversation logic.

    The immediate goal is not direct sales but building connections and gradually introducing the brand's universe.

    Additionally, I am responsible for the strategy, writing, and design of newsletters using MailerLite. My role covers the entire campaign creation process: strategic thinking, content writing, and visual formatting.

    Alongside these digital communication missions, I also offer translation services from French to English (or English to French).

    Thanks to my personal and professional experience in an English-speaking environment, as well as fluent English proficiency, I can produce fluid, natural, and contextually appropriate translations.

    I adapt the tone, phrasing, and style according to the content's objectives, particularly in marketing and storytelling contexts (localization).

    Overall, my activity is based on a complementary dual expertise.

    On one hand, practical experience in digital communication and community management, with a focus on engagement, organic growth, and building connections with audiences. On the other hand, linguistic expertise in English/French translation and localization, with a strong marketing sensibility.

    This combination allows me to support creative and entrepreneurial projects in their digital development, bringing both a strategic approach, writing skills adapted for social media, and mastery of multilingual communication challenges.
    Instagram Social Media Social Media E-commerce Craftsmanship
  • Intime Puissance
    Community Manager & Content Creation
    SOCIAL NETWORKS
    January 2022 - June 2024 (2 years and 5 months)
    Aix-en-Provence, France
    As a Community Manager for the brand Intime Puissance, I worked in an environment focused on personal development and the sacred feminine, where I was responsible for global digital communication and community development on social media.

    My role primarily consisted of designing and disseminating content adapted to this specific universe, ensuring coherent, inspiring messages aligned with the brand's values were conveyed.

    I was involved in content creation for Instagram, Facebook, and YouTube, adapting formats and messages according to each platform and its uses.

    I produced various content such as posts, carousels, stories, and reels, ensuring both visual creation and associated text writing.

    The goal was to offer content that was aesthetic, engaging, and meaningful, capable of capturing attention while nurturing a community already sensitized to personal development themes.

    In parallel, I was in charge of video editing for content disseminated on social media, particularly reels and YouTube videos.

    A significant part of my work was also dedicated to Instagram strategy. I analyzed content performance, identified the most engaging formats, and adjusted the editorial line accordingly.

    My approach also includes soft prospecting, based on natural interactions with followers and targeted accounts, with a focus on building connections rather than direct outreach.

    I also designed the brand's logo.

    This experience allowed me to develop a comprehensive vision of digital communication, combining content creation, strategy, community engagement, and branding, in a universe strongly focused on emotion, meaning, and authenticity.
    Instagram Digital Communication Strategy YouTube Video Editing Instagram Video Editing Personal Development
  • Life Coaching
    Community Manager & Content Creation
    SOCIAL NETWORKS
    May 2019 - August 2021 (2 years and 3 months)
    Bordeaux, France
    As part of this experience as a Community Manager for a personal development coach, I was responsible for the strategy and creation of content on Instagram, in French and English, in a universe focused on coaching and personal development.

    I designed and published various content formats such as posts, carousels, stories, and reels, adapting messages to visibility, engagement, and conversion goals. I also maintained a soft prospecting approach through targeted and natural interactions with followers.

    In parallel, I participated in the creation of more in-depth content, including online programs and PDF materials for clients, as well as organizing individual (1-to-1) and group coaching sessions.

    This experience allowed me to develop solid skills in content strategy, community engagement, and digital marketing in a bilingual, results-oriented environment.
    Coaching Individual Coaching Instagram Video Editing Community Management Personal Development

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Education

  • BTS TOURISM - Local Tourism Animation and Management
    Lycée d'hôtellerie et de tourisme de Gascogne
    2011
    Mes études en BTS AGTL (formation de l’enseignement supérieur) m'ont formée à l’organisation d’événements comme des séminaires, congrès ou spectacles, à la valorisation du patrimoine culturel à travers des visites guidées, ainsi qu’à la conception et à la diffusion de supports de communication touristique tels que des brochures ou des guides. Ce BTS inclut également la gestion de l’animation des territoires dans une logique de développement durable. J'ai ainsi pu travailler (en saison touristique) dans des structures d’accueil et de loisirs, comme les villages de vacances ou les parcs de loisirs.
  • Bachelor's Degree in Foreign Languages (English - Spanish) - Tourism Economics Option
    Université Bordeaux Montaigne
    2014
    Ma licence LEA m’a permis de développer une très bonne maîtrise des deux langues, à l’écrit comme à l’oral, tout en acquérant des bases solides en management dans un contexte international. J'ai par la suite voyagé et travaillé à l'étranger, j'ai pratiqué l'anglais en contexte professionnel. Cette licence m’a préparée à à être à l’aise dans des contextes professionnels assez variés et à travailler dans des secteurs tournés vers l’international, notamment dans le commerce, le tourisme et la traduction.

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