Freelancer profile translated to English.

Description

Passionate about analyzing the world of tomorrow, I decipher societal and consumer trends (lifestyles, behaviors and uses, digital innovations, retail concepts...). Currently based in Paris, I have international professional experience (Paris, New York, Shanghai, London). I travel regularly around the world to identify and decipher weak signals in order to guide companies in their brand, innovation, and research strategies.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Vitamin Consulting
Founder & Director of Trends, Foresight, and Branding
CONSULTING AND AUDITS
January 2016 - Today (10 years and 5 months)
Paris, France
- Consulting: Inspiration and support for strategic decisions through consumer insights, with a particular focus on foresight, trends, and innovation
- Publication of exploratory studies: ‘SocioTrends 2020’, The Z Experience’, ‘Digital Retail 2021’ - Clients: Bouygues, Carrefour, Klépierre, Coty, Orange, Célio, Ipsos, PeclersParis, Boulanger, Groupe Rocher....
Usbek & Rica
Head of Studies & Trends
CONSULTING AND AUDITS
September 2014 - January 2016 (1 year and 4 months)
Paris, France
- Creation and autonomous management of the new Studies & Trends department
- Publication: conducting exploratory trend studies on a subscription basis
- Consulting: conducting trend/innovation reports and ad hoc exploratory studies.
- Clients: Samsung, Orange-Parnasse, Blédina, Publicis, Vente-Privée, Chanel, Autonomy..
Gartner Iconoculture
Trends & Consumer Insights Consultant
CONSULTING AND AUDITS
June 2013 - Today (13 years)
Londres, United Kingdom
- Consulting on emerging trends (lifestyle and consumption)
- Use of quantitative sources (annual quantitative questionnaire) and qualitative sources (interviews, study reports, press articles, on-site observations)