Freelancer profile translated to English.
Back to original languageAbout Roxane
Strategic planner in an agency for several years, I have supported brands in their positioning, communication strategy, and brand discourse construction.
Today, as an independent consultant, I focus on the following areas:
- Communication audit and strategic recommendations;
- Brand strategy and positioning;
- Structuring messages and brand discourse
- Editorial strategy and content strategy;
- Website redesign (architecture, user journey, and content).
My approach: understand a project, its target audiences, and its challenges to find the right angle, then transform this thinking into a clear strategy and concrete content.
Because effective communication is not just about talking about oneself, but about creating a real connection with one's audience!
French
Native or bilingual
English
Fluent
Can work on-site
Toulouse (up to 50km)
Experience
- FreelanceBrand Strategy & Communication ConsultantApril 2026 - Today (4 months)I support companies, associations, and organizations in their challenges related to positioning, communication, and leveraging their expertise.From strategic thinking to implementation, I am involved in:• Brand Strategy & Positioning• Marketing and Communication Strategy• Editorial Strategy• Web and Social Media Content• Website Redesign (architecture, content, user journey)• Content Creation (photo and video)
- IsoskeleStrategic PlannerApril 2022 - October 2025 (3 years and 6 months)Paris, France
- Definition of brand and communication strategies based on market, audience, and trend analyses.
- Development of strategic recommendations, communication platforms, and creative briefs.
- Facilitation of co-creation workshops with clients.
- Conducting strategic watch and prospective analyses.
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Education
- Master - Strategic Planning & Design ThinkingSup de Pub2021
- Master 1 - Marketing and AdvertisingISCOM2020