Freelancer profile translated to English.

Description

I am a content and digital communication strategist with over 5 years of experience working with public organizations, unions, and companies in Colombia.

I specialize in translating a brand's identity into concrete content: editorial calendars, social media copy, visual pieces, and messages that are coherent with each other. I don't just post; I think first about what to say and why.

I have managed the digital presence of more than 10 organizations throughout my career, including institutions in the Colombian public sector where content must be rigorous, clear, and timely. In one of these projects, the Instagram account grew by over 100 organic followers in 6 months starting from scratch.

I work remotely, deliver on agreed timelines, and adapt to the tone and sector of each client. If you need someone who understands your business before starting to produce, let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Escuela Superior de Administración Pública- ESAP
Digital Communications and Content — Internationalization Office
EDUCATION AND E-LEARNING
June 2025 - Today (1 year and 2 months)
Bogotá, Colombia
I support the digital communication of the Internationalization Office of ESAP, a public institution for state administration training in Colombia. I am responsible for content production for social media, writing institutional newsletters, designing carousels, and covering international academic events.

I have managed the dissemination of scholarship and international mobility programs, produced material for events such as academic conferences, and coordinated communications aimed at both students and institutional partners.
Team Coordination Content Creation and Writing Social Media Management Content Marketing Inbound Marketing
Procuraduria General de la Nación- Sindicato Procurar
Content and Digital Communication Strategist
LEGAL
April 2025 - Today (1 year and 4 months)
Bogotá, Colombia
I manage the content strategy and digital communication for the union on social media: Instagram, Facebook, LinkedIn, and X (Twitter). I design the editorial calendar, write the copy, and coordinate the production of graphic pieces for the publication of judicial decisions, industry news, and institutional content.

In the first 6 months of management, the Instagram account grew by over 100 followers organically. I developed a system for registering and tracking published judicial decisions and created a specific graphic line to communicate rulings clearly to a non-specialized audience.
Communication Strategy Content Creation and Writing Content Marketing Copywriting Instagram Marketing
BBG 360 DIGITAL- Empresa de marketing digital
Content Manager and Copywriter
DIGITAL AND IT
February 2021 - February 2024 (3 years)
Bogotá, Colombia
For over three years, I managed content strategy and copywriting for client accounts in sectors such as technology, retail, and services.

I developed editorial calendars, wrote copy for social media and digital campaigns, and coordinated the production of graphic pieces aligned with each brand's objectives.

I worked simultaneously with multiple clients, adapting the tone and message according to each sector and audience.
Content Creation and Writing Content Marketing Community Management Communication Strategy Social Media Management