Freelancer profile translated to English.

Description

Senior UX & User Researcher, I anchor my work in Design Thinking to activate the collective intelligence of multidisciplinary squads and maintain clear, empathetic communication to align all stakeholders.

My approach combines discovery, rapid prototyping testing, and data-driven management to deliver high-value experiences for users and the business.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Roxana Martinez Freelance
Senior Product Designer
DIGITAL AND IT
March 2022 - January 2025 (2 years and 10 months)
Clients:
Printemps.com, NumSpot, NADK, Wayup

Senior UX & User Researcher, I anchor my work in Design Thinking to activate the collective intelligence of multidisciplinary squads and maintain clear, empathetic communication to align all stakeholders. My approach combines discovery, rapid prototyping testing, and data-driven management to deliver sustainable, high-value experiences for users and the business.
Prototyping Design Thinking User Research & Usability Testing Artificial Intelligence Workshop Facilitation
ZOOKA SAS
Senior UX / UI Designer
E-COMMERCE
January 2019 - January 2022 (3 years)
Paris, France
Clients: AXA Banque & Assurance | IT-CE (BPCE Group) | Clarins | AXA Climate | Center Parcs | EFS | 60 Millions de Consommateurs | Unigestion | Coverd | Praestra | Sushi shop

> Design of new digital products / desktop / mobile (iOS / Android) with a Design Thinking / Agile SAFe approach
All (AccorHotels)
UX/UI-Visual Designer
E-COMMERCE
February 2018 - October 2018 (8 months)
→ Journeys: multi-country commercial operations
→ Purchase journey: booking / payment
→ Motion design: new service videos, benefits
→ Loyalty program, promotional offer journeys
→ Rebranding - app design (iOS - Android)
→ Journey improvement - ergonomics, accessibility, and bugs
→ Integration review