RBFreelancer profile translated to English.
Back to original languageAbout Rowen
With experience in various industries, focused on retail, I thrive in sales, account management, and relationship management. I do this as a hardworking, motivated, and results-oriented National / Key Account Manager. As a team player, I consider not only the interests of the customer but also those of my colleagues and superiors. I see myself as an entrepreneurial employee who likes to add value and go the extra mile for clients/principals.
Over a cup of coffee, I would be happy to discuss, brainstorm, debate, or help with any issues.
Dutch
Native or bilingual
English
Fluent
French
Basic
German
Basic
Can work on-site
Utrecht (up to 50km)
Experience
- Dr. Oetker Nederland BVKey Account ManagerOctober 2023 - Today (2 years and 8 months)Amersfoort, Netherlands• Customers: Jumbo Supermarkets / Everest / Epic Partners• Responsible for the brands Dr. Oetker, Koopmans, and Taylor & Colledge within the Frozen Fresh, Baking, and Dairy categories
- NewForrest BVNational Key Account Manager RetailOctober 2021 - November 2023 (2 years and 1 month)Wijk bij Duurstede, UT, Netherlands• Customers NL; Albert Heijn, Jumbo, Superunie HQ, Lidl, Aldi, Online, and flash delivery services• Customers BE; Albert Heijn, Jumbo, Lidl, Aldi, and flash delivery services• Responsible for the Kwekkeboom Oven & Airfryer brand and Private Label• Tender management for private label items• Project manager for the development of new items for Private Label• Development of retail plans, category vision / customer strategies, and annual plans• Negotiation of prices, conditions, and annual deals• Market and data analyses (GFK / IRI / Circana) and converting them into reports / action points• Development of new product / brand concepts• Realizing new business in existing and new markets• Ultimately responsible for the Retail Benelux team – 1 Direct report
- New ForrestAccount Manager RetailMarch 2020 - March 2020Wijk bij Duurstede, UT, Netherlands• Customers NL; Superunie Members: Boni, Boon Food Group, Coop Dekamarkt, Dirk, Heveck, Hoogvliet, Jan Linders, Nettorama, Poiesz, Plus, Spar, and Vomar. Hard Discount; Lidl and Aldi. Online; Picnic.• Responsible for the Kwekkeboom Oven & Airfryer brand and Private Label• Project manager for the development of new items for Private Label• Development of customer strategies and annual plans• Negotiation of conditions and annual deals• Tender management for private label items• Market and data analyses (GFK / IRI / Circana) and converting them into reports / action points• Development of new product / brand conceptsNewForrest brings the best oven/Airfryer snacks to the freezer section of your retail formula. Under the brand "Kwekkeboom Oven & Airfryer", various snack innovations are launched to the market and to the consumer. The focus is on making new oven products accessible that are surprisingly high quality and above all delicious! We also produce various snacks for the foodservice market under the well-known brand "Buitenhuis" and deliver custom-made Business to Business solutions.
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Education
- BachelorRotterdam University of Applied Sciences2013Bachelor
- HAVOGoudse waarden2009HAVO