Freelancer profile translated to English.
Back to original languageAbout Rowdy
With a solid foundation in academic education and years of practical experience as a marketing manager, I support sustainable enterprises in strategically improving and internationally scaling their brand. I combine the theoretical depth from my role as a lecturer in International Business with the hands-on mentality required for successful market introductions in regions such as the United States, Europe, and Japan.
My focus is on bridging the gap between complex strategy and tangible results, helping organizations translate their ethical vision into a consistent and professional market position. By critically reviewing existing processes and brand strategies, I ensure a change that is both commercially sound and socially responsible.
I not only set the strategy but also help implement it. I work with programs such as Adobe CC, Framer, Wordpress, and Figma. As an all-round marketing professional, you can therefore hire me for assignments that are both operational and strategic (or both!).
Dutch
Native or bilingual
English
Native or bilingual
German
Fluent
Spanish
Conversational
Can work on-site
Meppel (up to 50km)
Experience
- Hanze UAS GroningenLecturer/ResearcherEDUCATION AND E-LEARNINGApril 2023 - Today (3 years and 2 months)Groningen, Netherlands
- Teaching and coordinating various modules within the Bachelor International Business, including Product and Brand Management, Market Entry Strategy, and Core Areas of International Business.
- Supervising graduation projects focused on international market entry and digital marketing plans for companies entering new markets.
- Supporting Honours students in their personal and professional development through reflective and goal-oriented mentoring within the Honours Talent Programme.
- Contributing to curriculum innovation by integrating contemporary marketing models and digital tools such as Figma.
- Actively involved in bridging the gap between academic theory and professional practice through collaborations with the business community and project-based learning.
- Friendly VikingOwnerE-COMMERCEMarch 2025 - Today (1 year and 3 months)Meppel, DR, NetherlandsMarketing for sustainable and ethically responsible enterprises that want to distinguish themselves authentically in a crowded market.I help brands with a strong mission to establish a clear and recognizable positioning that builds trust, touches people, and creates lasting impact. In a world where many companies resemble each other, strong marketing is not just about visibility, but about meaning. Together, we build a brand that resonates: from appearance and tone of voice to strategy and online presence.No generic marketing or empty sustainability claims, but a story that feels credible and aligns with the company's identity.I combine strategic thinking with creativity and a sharp sense for branding, communication, and user experience. I look not only at what is beautiful, but especially at what makes a brand distinctive, professional, and memorable.I enjoy working with organizations that operate consciously and value quality, sustainability, and long-term impact. Think of sustainable startups, social initiatives, circular brands, or companies that want to improve their sector in a positive way.Clients appreciate my critical eye, commitment, and ability to translate complex ideas into clear and strong brand communication that truly resonates with the target audience.
- LeadaxMarketing ManagerCIVIL ENGINEERINGDecember 2021 - April 2023 (1 year and 4 months)Zwolle, NetherlandsIn this role, I held full responsibility for the organization's marketing direction. My focus was on building a strong brand foundation and scaling activities with a clear emphasis on impact and results.My core responsibilities included:Team Leadership and Talent Development:I led the marketing department and was responsible for recruiting and training new team members. I created a culture where professional growth and the company's ethical mission were central, resulting in a cohesive and effective team.Strategic Development and Analysis:I developed integrated marketing strategies and conducted periodic analyses to test their effectiveness. By combining data-driven insights with the company's core values, I continuously optimized the direction for sustainable growth.Multidisciplinary Implementation:I ensured the execution of marketing plans in close collaboration with the Product Management and Sales departments. This integrated approach ensured a consistent brand message and a seamless customer experience, from product development to purchase.Event Management and Campaigns:I was (co-)responsible for organizing both online and offline events and gatherings. Additionally, I initiated and managed various campaigns that increased brand awareness and built a loyal community around the brand.Financial Management and Budgeting:I managed the entire marketing budget. I focused on responsible and efficient allocation of resources, with each investment being evaluated for its contribution to the organization's long-term objectives.
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Education
- MSc Marketing ManagementRijksuniversiteit Groningen2019MSc Marketing Management
- Pre-MSc MarketingRijksuniversiteit Groningen2018Pre-MSc Marketing