Freelancer profile translated to English.

Description

I make your campaigns perform – measurable, strategic, and sustainable!

With over 3 years of experience in Search Engine Advertising – including directly in the Google Ads ecosystem as a Marketing Support Specialist in Lisbon – I know Google Ads not only as a user, but from the inside out.

What sets me apart from other SEA freelancers:

🔍 Google Insider Knowledge: I worked directly for a Google Ads project and supported major clients and agencies at the highest level.

📊 Data-driven mindset: Every decision is based on numbers – not on gut feeling.

🎯 Holistic view: From strategy to implementation to continuous optimization – everything from expert hands.

🔎 Google Ads Campaign Management

Complete management of your Google Ads accounts – from strategy to daily optimization. Search, Display, Shopping, and Performance Max campaigns.

📈 Campaign Audit & Optimization

Do you already have ongoing campaigns, but the performance isn't right? I'll analyze your account in depth and show you concrete optimization potential.

🧠 SEA Strategy & Consulting

Together, we'll develop a tailor-made strategy that aligns with your business goals – whether it's lead generation, e-commerce, or branding.

🖥️ Microsoft Ads Management

In parallel to Google Ads, I also manage Bing/Microsoft Ads accounts for maximum reach.

📊 Data Analysis & Reporting

Transparent, understandable reports that show what your budget really delivers.

Charismatic greetings and a successful collaboration!

Rouwen

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Heise RegioConcept
SEA Manager
August 2024 - Today (2 years)
Hamburg, Germany
• • Continuous improvement of campaign performance through precise data analysis and strategic adjustments.
• • Successful implementation and monitoring of campaigns to achieve business goals.
• • Development of effective SEA strategies to maximize online presence and conversion rates.
• • Conducting data-driven performance analyses to optimize customer results.
• • Independent management of Google Ads and Microsoft Ads accounts to increase sales and leads.
E-commerce Conversion Optimization Campaign Planning Google AdWords Revenue Increase
Google Ads - Projekt
Marketing Support Specialist
May 2022 - July 2024 (2 years and 2 months)
Avenida de Portugal, Sobreiro, LI, Portugal
Data analysis and evaluation Marketing Strategy Technical support for major clients Online marketing campaigns and strategy review Troubleshooting and solution finding Support with marketing questions for agencies Customer communication Customer contact Goal achievement for problem solving Website control Account review Support with campaigns and account problems
Google AdWords Google Merchant Center Google Analytics
wika AG
Insurance Broker/Senior Advisor
February 2019 - July 2021 (2 years and 5 months)
Oldenburg, NI, Germany
• • Consulting and support of existing and new customers
• • Sales
• • Cold Acquisition
• • Warm Acquisition
• • Financial & Insurance Consulting
• • Investment Consulting
• • Precious Metals Consulting
• • Insurance Consulting
• • Real Estate Consulting
• • Consulting for Private Customers
• • Consulting for Business Customers
• • Sustainable customer support
• • Marketing
• • Hiring employees/sales partners
• • Leading seminars
• • Holding presentations
• • Onboarding new employees
• • Training new employees
• • Preparing personnel discussions
• • Conducting personnel discussions
• • Coaching
• • Obtaining offers for customers from companies
• • Negotiating offers (in writing)