Freelancer profile translated to English.
Back to original languageAbout Rougui
Consumer Insights, specializing in understanding markets, consumer behavior, and competitive dynamics.
I support brands in their strategic decisions through an approach combining data, qualitative analysis, competitive intelligence, and in-depth social listening.
🔍 My expertise
- Market research (quantitative & qualitative)
- Consumer trend analysis
- Identification of emerging needs
- Social listening
- Competitive benchmarking
- Brand/product performance analysis
- Insight reports, clear summaries & actionable recommendations
🎯My impact
Transforming complex data into powerful, actionable insights directly connected to your business challenges: growth, innovation, product launch, repositioning, content strategy, or optimization of your digital presence.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- AP - Suntory Beverage & Food FranceConsumer Market InsightsAGRICULTURESeptember 2025 - Today (9 months)Paris, FranceAnalyze markets, competitors, and emerging segments; produce summaries and trend reviews.Identify new growth drivers and contribute to international strategic intelligence.Manage studies: implementation, results analysis, and formulation of actionable insights.Ensure international reporting and present recommendations to global teams.
- JTISales AnalystRETAIL (SMALL BUSINESS)September 2024 - March 2025 (6 months)Boulogne-Billancourt, FranceAnalysis of product performance and sales tracking.Data verification and control.Conducting customer surveys and synthesizing results.Optimization of sales materials and ad hoc reporting.
- Groupe AtlanticBusiness AnalystRETAIL (SMALL BUSINESS)September 2023 - August 2024 (11 months)Paris, FranceMonthly analysis of sales dataCreation of dynamic dashboards to track performance by store, by product.Making strategic recommendationsComparative analyses using internal data, data sharing, and distributor panels.Presentation of results to marketing and sales teams.
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Education
- Bachelor's degree in Management, ManagementUniversité Paris 1 Panthéon-Sorbonne2021Licence de Gestion, Gestion
- Master of ManagementUniversité Paris Nanterre2024Master Management Stratégique International