Freelancer profile translated to English.
Back to original languageAbout Roudy
Did you know? Advertising visuals are responsible for 75% of a campaign's performance.
And yet, many brands underestimate their impact — and let the best clients slip through their fingers.
👉 An e-commerce brand without persuasive visuals is...
...few clicks, abandoned carts, campaigns struggling to break even on budget. And in a saturated market, attention is expensive.
But imagine…
Visuals designed to capture, convince, and convert, a strong, coherent, and memorable image, and storytelling that drives action.
The benefits?
✨ You attract more eyes — from the first seconds of scrolling
📈 You increase your click-through rate — with creations adapted to each channel
🧠 You strengthen your brand universe — to be instantly recognized and identified
🚀 You improve your ROI — with visuals designed for performance
👋 My name is Roudy, a graphic designer specializing in advertising visuals that grab your ideal target's attention.
I help e-commerce brands stand out, capture qualified leads, and turn every campaign into a profitable growth lever.
💼 What I offer:
✅High-performing advertising visual creation
• Banners, social media, emailings… designed to capture and convert
• Coherent multi-channel variations aligned with your identity
✅Storytelling & differentiating visual identity
• A unique graphic universe to emerge in a saturated market
• An approach that combines branding & performance
✅Continuous optimization based on KPIs
• Performance analysis (CTR, CPC, ROI)
• Creative recommendations based on results for real-time adjustments
• A/B testing of advertising visuals to refine the creative strategy
🧰 Tools used: Photoshop · Illustrator · Figma · Midjourney · CapCut · After
Effects
📩 Want visuals that make your campaigns take off? Let's discuss!
English
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- BocageArt Direction / Ads Graphic Designer / Email Marketing / BannersE-COMMERCEFebruary 2025 - Today (1 year and 4 months)Nantes, FranceBocage, a French shoe brand, entrusted me with the creation of digital content to support its key commercial periods.🔧 Tasks performed:Creation of marketing emailings (design + integration),Production of web banners (display / retargeting),Visual variations for social media (Instagram, Facebook),Creation of visuals for acquisition campaigns (Google Ads / Meta Ads).🎯 Objectives:Improve engagement on social channels,Optimize conversion rates (clicks, sales),Strengthen the brand's digital notoriety.✅ Results:Impactful content, consistent with the Bocage identity,Performance-optimized assets (UX, readability, CTA),Strengthened digital presence during key periods (sales, launches, offers).
- FreelanceArt Director & Freelance Graphic Designer – Over 15 years of experienceARTS AND CRAFTSJanuary 2012 - Today (14 years and 5 months)Nantes, FranceFor several years, I have been supporting renowned agencies (TBWA, Euro RSCG, Fred & Farid, Marcel, The Brand Nation, Ebb & Flow) and prestigious brands (Volkswagen, EDF, Cdiscount, Garnier, Suze, Disney, Canal+) in the conception of high-impact creative projects.🎨Web Design & UX/UI Design
- Improvement of user experience and conversion rates,
- Interfaces designed for fluid navigation and optimized readability on all devices,
- Reduction of bounce rate through clear and engaging ergonomics.
🧩 Visual Identity & Branding- Creation of distinctive and coherent brand universes,
- Better brand recognition and strengthened credibility,
- Visual tools facilitating adaptation across all media (print, digital, social networks).
🎬 Art Direction- Production of coherent content aligned with strategic objectives,
- Effective coordination of creative teams for quality deliverables within deadlines,
- Global project vision ensuring visual unity and message relevance.
📑 Tenders & Campaigns- Noteworthy creative concepts selected in competitive contexts,
- Structured, impactful, and results-oriented visual responses,
- Acquisition of new clients or markets through differentiating presentations.
✏️ Illustration- Enhancement of content with unique and memorable visuals,
- Creation of a visual tone specific to each brand,
- Increased engagement on digital platforms (posts, stories, newsletters...).
- NolaroadsSenior Art Director /DIGITAL AND ITNovember 2015 - November 2020 (5 years)Paris, FranceCollaborationGroupe Barrière, Nouvelle-Aquitaine, BMW Motorrad, Mairie de Paris, Office du Tourisme de Paris, Peugeot Scooters, Generali, Atout France and Schweppes...----------------------------------------✉️ Marketing Emailing- Groupe BarrièreCreation of high-performing visual campaigns, with optimized open rates and click-inducing content.🔁 Transformation: increased customer engagement and sales through targeted and well-designed messages.🖼️Advertising Banners(Display / Ads) - BMW MotorradProduction of visuals for Google Ads, Meta Ads, and retargeting campaigns.🔁 Transformation: improved click-through rate (CTR) thanks to eye-catching and well-hierarchized visuals.🧩Visual Identity & Branding- Groupe BarrièreCreation of logos, graphic charters, and brand universes for startups and e-commerce businesses.🔁 Transformation: strengthened notoriety, better brand recognition, consistency across all media.🎞️Video Editing & Social Media Formats- Mairie de ParisProduction of short formats for Instagram, Facebook, YouTube Ads, etc.🔁 Transformation: increased retention rate and interaction on social platforms.✏️ Custom Illustration- Atout France / Casino BarrièreCreation of original illustrations for digital, print, and social media.🔁 Transformation: improved message recall, strong differentiation in competitive markets.🎯Tender Responses & Ad Campaigns- Région Nouvelle-AquitaineDesign of creative and visually impactful presentations.🔁 Transformation: acquisition of new markets or budgets through a differentiating graphic proposal.
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Education
- BTS Visual CommunicationARGOS2006