Description

Senior Product Manager with 7+ years of experience, currently leading product strategy and execution for early-stage B2B/SaaS startups. Expert in FinTech and Payment products, driving User Acquisition, and maximizing funnel efficiency. Proven track record in building scalable financial infrastructures and delivering high-conversion user journeys.

Industry field of expertise

Languages

Hebrew
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Self Employed
Senior Product Manager | Consultant
November 2023 - Today (2 years and 7 months)
Advising and leading product development for early-stage B2B2C startups - from product strategy to hands-on execution.

1) WINEing (B2B2C WineTech): Led the technical and product strategy to migrate from a low-code MVP to a custom eCommerce platform, improving iteration speed from once every 4 months to monthly/bi-monthly releases (200-300% improvement).
- Leveraged AI Prototyping tools (e.g., Lovable AI, Cursor) to rapidly design complex B2B features, including the merchant dashboard and Backoffice, significantly accelerating the design and validation phases and cutting down on time-to-market.
- Successfully integrated Stripe and optimized checkout flows to enable scalable transaction growth.

2) Outcome (RestaurantTech SaaS): Defined and delivered a new staff scheduling and payroll management SaaS, enabling restaurants to utilize pre-built scheduling templates and cutting account managers' client setup time by 100% (saving 2 hours per client). Developed a mobile shift management screen for restaurant managers that cut management time by over 50%, improving operational efficiency.

Focus area:
• Managed the full product lifecycle - from discovery, user research, and MVP definition to PRD creation and cross-functional delivery.
• Accelerated time-to-market for early-stage products, helping startups validate business models and scale efficiently.
• Collaborated with founders and distributed teams and stakeholders across multiple locations to deliver targeted products for specific markets.
Product management User Research User Experience Design Agile Project Management artificial intelligence
Healthy.io
Product manager
HEALTH AND WELLNESS
April 2022 - July 2023 (1 year and 3 months)
Tel Aviv, Israel
Led digital product initiatives with a dual focus on core product development and growth optimization.
• Designed and launched a new consumer website end-to-end, achieving a 65% increase in app download conversions.
• Defined and executed A/B testing and experimentation frameworks to identify high-impact opportunities for conversion and engagement improvement.
• Owned product discovery, roadmap definition, and delivery of new features, collaborating with distributed teams across multiple regions.
• Managed the lifecycle of the company's B2B and B2C websites and marketing landing pages, optimizing acquisition funnels and maximizing marketing ROI.
PLUXEE (Previously 'Cibus Sodexo')
Product manager
August 2018 - April 2022 (3 years and 8 months)
Managed the end-to-end lifecycle of multiple digital products serving over 400,000 users in Israel, including a B2B SaaS platform for restaurant owners and a B2B2C marketplace app with integrated digital payments.
● Designed and implemented a new onboarding flow that doubled credit card attachment rates (100% increase) and significantly boosted user retention.
● Drove a 300% increase in app reviews and improved average rating from 3.3 to 4.6 within one month by optimizing the in-app feedback experience.
● Led cross-functional delivery efforts across distributed R&D teams; successfully resolved internal product-engineer conflicts by refocusing team members on high-level goals and product vision, demonstrating strong Influence Management skills.
● Led the full development and launch of a new Cibus app from ideation through UX/UI design to market rollout.
● Conducted user research and data analysis to identify growth opportunities, define KPIs, and validate product decisions.
● Developed analytical infrastructure to monitor product performance using Google Analytics Enhanced Ecommerce, Firebase, and Qlik Sense.