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Rosybel RojasRR

Rosybel Rojas

Content Creator, Community Manager

€200/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rosybel

My focus is strategic communication: written, visual, and audiovisual.
Advertising, marketing, and design are my areas of expertise. Analyzing, creating, and solving are the three characteristics that define my work. I am a natural content creator, and it's something I'm passionate about.

I do SEO writing and copy, create content in different formats, and design. I love creating strategies and advertising copywriting, and storytelling. UX Writing, UI/UX Design, content development for brands.

I am inspired by professional challenges, staying up-to-date in my field, and constantly learning.


I design websites, blogs, and landing pages in WordPress with ELEMENTOR, and I have technical knowledge in CSS and HTML, which I generally use for on-page SEO along with plugins like Yoast, Rank Math, among others. I use tools like Google Analytics, Adwords, Google Trends, Figma, Search Console, Semrush, Google Optimize (for UX), depending on the client's needs. In the development of Graphic Design and Audiovisual projects, I use programs from the Adobe suite such as: Illustrator, Photoshop, InDesign, Acrobat, Adobe XD, Premiere (among others) and platforms like Canva, Trello, etc.).

I have lived and worked in Italy, Spain, Colombia, and Venezuela and worked with clients in the US, and Spain, among others from various parts of the world, which has helped me develop good analytical and comprehension skills.

I always prefer direct, clear, polite, and friendly communication with my clients and the work teams I collaborate with. I embrace a Team Player and Venturer work culture, so if you are looking for someone open-minded, creative, and willing to take on professional challenges, here I am!
  • Spanish

    Native or bilingual

  • Italian

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • La Vinoteca de Rosy
    Owner
    March 2020 - Today (6 years and 3 months)
    Venezuela
    Communicating about wine, writing, teaching, and creating videos and multimedia content to promote wine culture is a great passion. I enjoy it as much as advertising and marketing :-) I conduct private tastings, tastings at social events, and technical tastings for wine evaluation. Training workshops in the wine area, Professional training in Service and Restaurant Consulting. I have extensive experience in developing gastronomic concepts for restaurants and bars, and I provide advice on menu design and restaurant marketing.
  • Item Comunicación C.A.
    Project Manager
    April 2008 - Today (18 years and 2 months)
    Caracas, Capital District, Venezuela
    Directing, coordinating, and managing client projects: advertising, audiovisual projects, social media, websites, multimedia, and audiovisual projects, from A to Z. Performing functions such as:
    - Analyzing costs and results, planning and setting priorities, deadlines for each project.
    - Developing marketing proposals for our clients, writing content, and creating UI/UX designs with content that brings logic, coherence, and order to the digital platform (if applicable) and defining how the brand's voice is expressed.
    - Creating and maintaining the communication strategy, whether through email, marketing automation consulting, corporate image consulting, advertising strategies. (Copywriting, UX writing, audiovisual concepts)
    - Developing mockups for websites and social media, email marketing, omnichannel strategies.
    - Media management consulting.
    - Creating content for social media, websites, landing pages, and client emails.
    - Working with teams of professionals in person and remotely.
  • Venezuela Al Día
    Freelance Journalist
    December 2012 - August 2022 (9 years and 8 months)
    Miami, FL, USA
    Writing publications related to wine

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Education

  • Sommelier, Oenology
    IFE - Chamber of Commerce of Madrid
    2012
    Sumiller, Sumillería
  • Expert, Gastronomic and Nutritional Journalism
    Complutense University of Madrid
    2011
    Experto, Periodismo Gastronómico y Nutricional

Skill set

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