Freelancer profile translated to English.
Back to original languageAbout Rostyslav
White-Label SEA / PPC Freelancer for Agencies
Google Ads & Microsoft Advertising (Bing Ads) | Performance Marketing | Tracking (GTM) | Reporting
I support agencies as aWhite-Label SEA/PPC**Freelancer** forGoogle AdsandMicrosoft Ads (Microsoft Advertising / Bing Ads)– operationally, structured, and performance-oriented.
Focus:clean setup, scaling, conversion tracking (Google Tag Manager), and reliable execution according to agency playbooks.
100% White-Label, no end-client contact.
About Me
I am a Performance Marketing Manager at a SaaS company (real estate management software) and also support agencies White-Label with Google Ads & Microsoft Ads.
My focus is on:
- clear account structure
- sustainable scaling
- clean tracking
- performance-based optimization
- reliable operational execution
Services (White-Label for Agencies)
- Audits & Account Reviews
- Operational Support Google Ads & Microsoft Ads
- Campaign Setup, Optimization & Scaling
- Keyword & Search Query Analysis
- Budget Management & Performance Monitoring
- Structure Optimizations
- Conversion Tracking via Google Tag Manager (Tags, Triggers, Variables, QA based on existing Events / Data Layer)
- Reporting & Analysis
- 100% White-Label, no end-client contact
Certifications
- Google Ads (Search, Display, Shopping, Measurement, AI-Powered Ads)
- Microsoft Advertising Search
Work Approach & Conditions
- Remote & asynchronous
- Fixed Retainer: 10 hours per week / 40 hours per month
- No projects with competitive conflict to my main employer (SaaS / Real Estate Management)
- Long-term collaboration preferred
Collaboration
If you are an agency looking for a reliable White-Label Partner for SEA/PPC (Google & Microsoft Ads) who works structurally according to your playbooks and provides operational relief, I look forward to hearing from you.
German
Fluent
English
Conversational
Ukrainian
Native or bilingual
Russian
Native or bilingual
Remote only
Primarily works remotely
Experience
- immocloud GmbHPerformance Marketing ManagerSOFTWARE PUBLISHINGSeptember 2024 - Today (1 year and 9 months)Dusseldorf, NW, Germany- Responsibility for budget planning, management, and efficient allocation of all paid channels (Google Ads, Microsoft Ads, Meta, and affiliate marketing) with a focus on growth, scaling, and profitability.- Hands-on implementation, continuous optimization, and systematic scaling of performance campaigns across the entire funnel – from structure, keywords, and creatives to execution based on target KPIs.- Conception, implementation, and further development of conversion tracking via Google Tag Manager, including QA, trigger, variable, and event setups based on existing data layer structures.- Analysis of relevant KPIs, derivation of optimization measures, and creation of regular performance reports for stakeholders with clear action recommendations.
- Toolineo GmbH & Co. KGOnline Marketing ManagerE-COMMERCEFebruary 2020 - August 2024 (4 years and 6 months)Wuppertal, NW, Germany- Development, management, and optimization of performance marketing campaigns across various channels based on predefined KPIs: Paid Search (Google Shopping, Google Search), Paid Social (Facebook, Instagram), Display, Price Comparison Engines- Implementation of various tracking methods via GTM; functionality checks- Creation and evaluation of arbitrary reports (weekly, monthly, etc.)- Derivation of marketing measures from relevant KPIs for us
- DETOMASOE-Commerce ManagerE-COMMERCEDecember 2018 - January 2020 (1 year and 1 month)Sand, Drachhausen, BB, Germany- Creation and maintenance of the online shop- Collaboration with the developer, shop adjustments in the Shopware backend and with the help of various plugins, pixel implementation for data tracking, etc.- Shop testing: functionality of various areas, test purchases, performance checks, etc.- Regular management and optimization of various performance campaigns including A/B testing based on predefined KPIs (Google Ads, Facebook Ads, as well as Amazon and eBay sponsoring campaigns)- Creation of weekly reports via Google Analytics, Facebook Ads Manager, Qlik, Shopware, etc.
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Education
- Master of Science - MSKyiv National Economics University2007Master of Science - MS
- Bachelor of ScienceKyiv National Economics University2006Bachelor of Science
Certifications
- Google Ads Search CertificationGoogle Digital Academy (Skillshop)
- Google Ads Display CertificationGoogle Digital Academy (Skillshop)