Rossy Toro

Leadership in the creation of digital ecosystems through advanced visual storytelling and conversion-oriented design. Digital Resources: Implementation of generative AI workflows for high-fidelity multimedia asset production. Community: Supervision of institutional reputation and brand positioning on strategic digital channels.

Institutional digital transformation with a focus on Digital Humanism. -Comprehensive management of reputation and design of high-value content for diverse audiences. -Writing and layout of ATL/BTL advertising campaigns and video making. -Development of branding, visual identity, and ATL/TTL/BTL advertising for various clients. -Creation of multimedia content and packaging. -Administrative management and operational coordination of internal processes. -Administrative support and management of institutional documentation.

Office Management: Oversee daily operations, optimizing internal workflows and managing supply inventory. Documentation and Record Keeping: Handle billing, financial report preparation, and digital/physical archiving of confidential documents. Scheduling and Logistics: Coordinate meetings, travel, and executive schedules, ensuring executive time optimization. Communication: Act as the primary point of contact between clients, suppliers, and internal departments.

I optimized the supply procurement process, reducing operational costs by 15% annually and improving supplier response time.

In sales:

Prospecting and Closing: Identify business opportunities, manage prospects (leads), and close sales using effective negotiation techniques. CRM Management: Record and analyze customer interactions on CRM platforms (e.g., Salesforce, HubSpot) to ensure proper follow-up. Advisory and Service: Provide personalized advice on products/services, exceeding customer satisfaction goals. Market Analysis: Prepare sales reports and analyze competition to adjust commercial strategies.

I exceeded the quarterly sales quota by 85% during 2020, acquiring 40 new national clients with local and international stores through active prospecting.