Rossmarie Davila

Objective: survey and identification of 6 initiatives offering financial instruments with a gender perspective based on the inquiry of websites of financial institutions in Latin America and the Caribbean.

Includes the offer of financial and non-financial services provided by both public and private banks, as well as the development of specific instruments supported by multilateral credit organizations.

Methodology: 28 initiatives from 12 countries in Latin America and the Caribbean were surveyed, related to financing and gender, with the objective of presenting those initiatives that had some differential eligibility point to have the largest sample and variety possible, according to the requirements.

Once this stage was completed, and with the detail of variables, the 6 that we considered best were selected.

Product Manager for the Customer Service Models factory: active participation in team building by skills, budget monitoring, initiative prioritization, refinement of minimum viable products (MVPs), and agile ceremonies.

Project Leader for SME and Business Digitalization: new functionalities on the web and mobile, generation of a library with help videos, creation of content for social media.

Creation of the digital lifecycle for SME and Business segments.

Project Leader for the New BBVA Business Customer Service Center (after-sales call center). Project Leader for the New Customer Service Model for Businesses and SMEs. Project Leader for the remote service model, transition from in-office to remote service.

Fundraising requests from various organizations.

Content planning and social media management (Instagram, Facebook, LinkedIn, X).

Metrics tracking, roadmap creation.

Creator of the mentoring program.

Organizer of web3 outreach events and speaker.