You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Rossella ForlèRF

Rossella Forlè

Marketing Strategist | Though

€468/day
London, GB
8-15 years
Content Strategy & Editorial Planning
B2B Marketing Strategy & Go-to-Market
GenAI Integration & Content Scaling
CRM & Marketing Automation
Email Marketing & Lifecycle Journeys

Average response time: 1 hour

About Rossella

I'm an independent Marketing & Brand Strategist with 15+ years of experience helping B2B technology, media and AdTech companies grow through clear positioning, thought leadership and integrated marketing. I specialise in go-to-market strategy, content and editorial, brand messaging, AI-powered marketing and demand generation. Having worked across the UK, US and Europe, I combine strategic thinking with hands-on execution to help brands build authority, engage audiences and drive commercial growth.

  • Italian

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
London (up to 50km)

Experience

  • Scoota
    Marketing Manager – UK & US Markets (Head of Marketing remit)
    TECH
    January 2024 - Today (2 years and 6 months)
    London, England, United Kingdom
    Own and lead the marketing function across the UK and US for a programmatic omnichannel AdTech platform, defining strategy, go-to-market direction, and priorities aligned with revenue and growth objectives.

    Manage and direct external agencies, freelancers and cross-functional contributors to deliver integrated programmes across content, CRM, ABM, social media and events. Set brand positioning and product messaging across all commercial touchpoints, ensuring consistency from awareness to retention.

    Lead go-to-market planning for product and commercial initiatives, translating business goals into integrated marketing programmes. Architect CRM and audience segmentation strategy to support ABM, lifecycle journeys and retention.

    Integrate GenAI tools into content workflows to scale production, improve personalisation and accelerate campaign delivery. Act as a strategic partner to sales and leadership, turning performance data and audience insights into sales enablement, case studies and market intelligence.
    Relaunched and editorially led the Scoota Hoota newsletter, introducing a segmented, audience-first content strategy to drive engagement and brand equity.

    Lead planning and delivery of industry events, strengthening Scoota's presence and senior relationships within the AdTech ecosystem.
    Content Strategy & Editorial Planning GenAI Integration & Content Scaling B2B Marketing Strategy CRM & Marketing Automation Email Marketing & Lifecycle Journeys
  • EdTechX Global
    Senior Marketing Manager (Contract)
    EDUCATION AND E-LEARNING
    October 2022 - January 2023 (3 months)
    London, United Kingdom
    Developed and executed integrated marketing strategies across EdTech and HealthTech brands.

    Led cross-brand campaigns and strategic partnerships, supporting audience growth and commercial objectives.

    Defined the strategic vision and messaging for the launch of the IMPACTX 2050 umbrella brand.
    B2B Marketing Strategy & Go-to-Market Email Marketing & Lifecycle Journeys Event Marketing (Webinars, Conferences, Roundtables) Audience Segmentation & Funnel Optimisation Content Strategy & Editorial Planning
  • Kocho
    Marketing Manager
    TECH
    July 2021 - October 2021 (3 months)
    London, United Kingdom
    Planned, executed, and refined the marketing campaign strategy. Created and implemented marketing activities, including events, while establishing a marketing automation system.

    Developed email communications, managed event registrations, and updated website content. Collaborated with the broader marketing team to support content creation and tools for social media and sales to enhance event engagement.

    Organised and managed events, including webinars, roundtables, and presentations.
    Email Marketing & Lifecycle Journeys Content Strategy & Editorial Planning Event Marketing (Webinars, Conferences, Roundtables) B2B Marketing Strategy & Go-to-Market Brand Positioning & Product Messaging
Check out Rossella's experience

Recommendations

Be the first to recommend Rossella

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Master's Degree
    London College of Communication
    2005
    Master's Degree
  • English Writing and Literature Course
    London School of Journalism
    2015
    English Writing and Literature Course
Check out Rossella's education

Categories