Rosita Hoogenboom

At Studio Slow, my own studio, I specialise in designing websites that balance aesthetics with performance. Alongside web design, I create illustrations that help brands stand out and establish a recognisable visual language. In addition, I produce marketing content – including graphic design, photography and video – to strengthen brand presence across digital channels.

Established a strong foundation for social media marketing at Denim City by developing a clear content strategy and visual direction aligned with their new branding. Created video content and scalable graphic templates to ensure consistency across channels. Within three months, this resulted in a 618% increase in reach.

At Groove Digital, I worked as a Creative Designer and Webflow Developer, where I focused on design direction and turned ideas into engaging digital experiences. I combined creativity with technical skills to build websites that reflected a brand's personality while creating a smooth user journey. I led projects from start to finish, ensuring ideas were developed with clear direction and delivered at a high standard.