Freelancer profile translated to English.

Description

I intervene as an external Head of Communication / Brand for organizations that need structure, clarity, and impact, without hiring internally.

For 9 years, I have been supporting media, foundations, and innovation players in defining their positioning, their narrative, their influence strategy, and their special operations, in direct connection with executive teams.

I bring both a strategic and operational approach, with a clear objective:

to make communication a lever for credibility and development, not a cost center.

My role: clarify, prioritize, sequence, and produce visible results during the mission.

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Croix-Rouge française
Head of Ecosystem & Partnerships | Innovation Department
CIVIC AND SOCIAL ORGANIZATIONS
September 2024 - Today (1 year and 9 months)
Paris, France
Definition of brand positioning and strategic narrative for innovation (AI, crises, vulnerabilities, resilience).
Editorial direction of high-stakes content: strategic reports, studies, institutional statements.
Structuring and steering influence strategy with key ecosystems (innovation, impact, social economy, corporate).
Representing the organization in opinion and innovation circles (France Digitale, Plug and Play, ChangeNOW, Usbek & Rica).
Direct advice to management on communication, reputation, and high-value partnership issues.
Editorial Direction Strategic Consulting Partnerships Event Management Operations Management
RZ
Communication & Business Strategy Founder, Strategic Growth Consultant
July 2017 - August 2024 (7 years and 1 month)
Paris, France
• - Initiating strategic projects and ensuring operational follow-up (budget, team supervision)
• - Developing partnerships (prospecting, negotiation, implementation)
• - Designing and developing brand platforms (graphic identity and storytelling)
• - Implementing communication and marketing campaigns
Jeune Afrique Media Group
Group Head of Communication & Brand Manager
PRESS AND MEDIA
May 2021 - January 2024 (2 years and 8 months)
Paris, France
• - Planning and implementing the Group Communication strategy (owned, earned, paid)
• - Managing the operating budget (recruitment, service providers, tools, subscriptions)
• - Implementing 360° campaigns (PR, Digital, Social Media, Outdoor)
• - Designing and deploying new brands; orchestrating the complete rebranding of JAMG (logo, brand platform, values, tagline, social media)
• - Leading the production and distribution of communication tools (editorials, speeches, marketing content, institutional, videos, social media, advertisements)