About Roser
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Experience
- Self-employedCopywriter and Content WriterPRESS AND MEDIASeptember 2020 - Today (5 years and 9 months)Barcelona, SpainI help you build texts that reflect the full value of your project and truly connect you with those who are eager to know you.These are my services:🌐 WEB COPYBe true to your style and connect genuinely.🗸 Service Websites🗸 Simple Websites (1 page)🗸 E-commerce🗸 Redo any page or create new ones.📧 EMAIL MARKETINGEmails that charm (and achieve their goal) with their stories and honesty.🗸 Newsletters🗸 Welcome Emails🗸 Need to communicate something to your community and don't know where to start? Let's talk.📝 CONTENT WRITINGCommunicate with authenticity and strategy content that won't go unnoticed.🗸 Single posts or articles for a one-time publication.🗸 Series of posts or articles with strategy.🗸 Recurring posts or articles. Let's create a long-term strategy to grow your business.👩💼👨💼 CORPORATE COMMUNICATIONAlign your company's texts to reflect the essence of your project and achieve the set goals. Create communication from the why, to whom, and for what.🗸 Internal Communication: Intranet, Newsletters, employee handbook, training, information boards, circulars.🗸 External Communication: Success stories, brochures, emails, e-books.
- CINESAProgram Manager Digital Business Transformation - Southern EuropeFILM AND AVNovember 2019 - October 2020 (11 months)Barcelona, SpainProgram planning and management for migrating all company's core systems (web, sales system, inventory control, app, movie scheduling, etc.).Key responsibilities include:- Program planning and management- Coordination of different PMs and stakeholders- Communication with internal stakeholders, peer team from other territories, and vendor company.
- CINESAHead of Central Operations Spain and PortugalFILM AND AVDecember 2016 - November 2019 (2 years and 11 months)Barcelona, SpainImplementation and management of Central Ops, a new cross-functional team within the Operations department. The team's main responsibilities are to support cinemas and act as a bridge between offices and cinema teams.• Internal Communication:- Design, creation, and management of the intranet and internal communication systems.- Creation and implementation of communication tools and processes.- Writing, editing, and proofreading texts.• Operations:- Standardization and control of procedures and guidelines.- Design and implementation of training programs.- Process analysis for optimization and continuous improvement.- Cinema support and coordination between cinema teams and Offices.• Customer Service:- Design and implementation of standards to unify the customer experience.- Creation and implementation of focus groups to ensure continuous improvement.
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Education
- The Accelerated Program for Six-Figure CopywritingAmerican Writers & Artists InstituteFundamentos de la escritura persuasiva. Estructura copy de respuesta directa. Caracteristicas y situación de los mercados de copywriting actuales.
- Mentorship: Become a CopywriterVirginia Romera2020Mentoría de 4 meses de Virginia Romera, copywriter especializada en Storytelling, redactora, community manager y formadora en comunicación digital. Voz de marca, storytelling, auditoría web, legibilidad y SEO. Copywriting web/e-commerce: redacción y estructura. Creación de titulares y landing pages. Redacción de contenidos.