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Roser VilaplanaRV

Roser Vilaplana

Copywriting, Storytelling & Creative Writing

€200/day
Barcelona, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Roser

Do you know what's missing in your texts for others to believe in your project, understand it naturally, and repeat it out of conviction?

YOUR ESSENCE (and a spark of emotion).

Maybe not in other things, but I can help you with that.

Writing to impact, leave a mark, motivate action. That's how I understand words. With them, we can work magic, but they are not everything. Let me tell you.

I'm Roser. I build conscious business texts so they achieve their goals by being themselves.

I use my studies in writing, my experience in corporate communication, and my desire to build a better future with one goal: for you to achieve your goals! Whether it's selling, conveying a feeling, or getting your emails opened.


WHAT CAN I DO FOR YOU? ✍🏾
Your business texts are like a bridge. They connect you with your client on the other side of the river. Even if the scenery, meaning the design or photos, is perfect, without it, your client will never reach you.

That's why I want to help you build bridges of words:
☑️ UNIQUE, that convey the value of your project.
☑️ AUTHENTIC, that inspire trust.
☑️ EFFECTIVE, that generate sales naturally.

I can build them in CATALAN, SPANISH, or ENGLISH for:
🗸 Service Websites, Simple Websites (1 page), E-Commerce
🗸 Email Marketing and Newsletters
🗸 Content Writing
🗸 Corporate Communication: Internal and external.


HOW DO I WORK? 📝
With consciousness, empathy, and passion. That's how I ensure success:
✔ I help you find your essence, your voice, and your story.
✔ I understand your goals and make them mine too.
✔ I research your sector and get to know your project thoroughly.
✔ I deliver texts that speak (and sell) for you.


SHALL WE CONNECT? 📧
If you've read this far, surely there's something that unites us. Write to me and let's see how I can help you.
  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Fluent

Can work on-site
Barcelona (up to 50km)

Experience

  • Self-employed
    Copywriter and Content Writer
    PRESS AND MEDIA
    September 2020 - Today (5 years and 9 months)
    Barcelona, Spain
    I help you build texts that reflect the full value of your project and truly connect you with those who are eager to know you.

    These are my services:

    🌐 WEB COPY
    Be true to your style and connect genuinely.
    🗸 Service Websites
    🗸 Simple Websites (1 page)
    🗸 E-commerce
    🗸 Redo any page or create new ones.

    📧 EMAIL MARKETING
    Emails that charm (and achieve their goal) with their stories and honesty.
    🗸 Newsletters
    🗸 Welcome Emails
    🗸 Need to communicate something to your community and don't know where to start? Let's talk.

    📝 CONTENT WRITING
    Communicate with authenticity and strategy content that won't go unnoticed.
    🗸 Single posts or articles for a one-time publication.
    🗸 Series of posts or articles with strategy.
    🗸 Recurring posts or articles. Let's create a long-term strategy to grow your business.

    👩‍💼👨‍💼 CORPORATE COMMUNICATION
    Align your company's texts to reflect the essence of your project and achieve the set goals. Create communication from the why, to whom, and for what.
    🗸 Internal Communication: Intranet, Newsletters, employee handbook, training, information boards, circulars.
    🗸 External Communication: Success stories, brochures, emails, e-books.
    Web writing SEO Writing Copywriting Writing
  • CINESA
    Program Manager Digital Business Transformation - Southern Europe
    FILM AND AV
    November 2019 - October 2020 (11 months)
    Barcelona, Spain
    Program planning and management for migrating all company's core systems (web, sales system, inventory control, app, movie scheduling, etc.).
    Key responsibilities include:
    - Program planning and management
    - Coordination of different PMs and stakeholders
    - Communication with internal stakeholders, peer team from other territories, and vendor company.
    Communication Internal communication Communication strategy Spanish-English Translation English-Spanish Translation Project management Atlassian Confluence Atlassian JIRA Microsoft Excel slack
  • CINESA
    Head of Central Operations Spain and Portugal
    FILM AND AV
    December 2016 - November 2019 (2 years and 11 months)
    Barcelona, Spain
    Implementation and management of Central Ops, a new cross-functional team within the Operations department. The team's main responsibilities are to support cinemas and act as a bridge between offices and cinema teams.

    • Internal Communication:
    - Design, creation, and management of the intranet and internal communication systems.
    - Creation and implementation of communication tools and processes.
    - Writing, editing, and proofreading texts.

    • Operations:
    - Standardization and control of procedures and guidelines.
    - Design and implementation of training programs.
    - Process analysis for optimization and continuous improvement.
    - Cinema support and coordination between cinema teams and Offices.

    • Customer Service:
    - Design and implementation of standards to unify the customer experience.
    - Creation and implementation of focus groups to ensure continuous improvement.
    Communication Internal communication Communication strategy Digital communication Continuous improvement Process facilitation Team management Change management Management control Training

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Education

  • The Accelerated Program for Six-Figure Copywriting
    American Writers & Artists Institute
    Fundamentos de la escritura persuasiva. Estructura copy de respuesta directa. Caracteristicas y situación de los mercados de copywriting actuales.
  • Mentorship: Become a Copywriter
    Virginia Romera
    2020
    Mentoría de 4 meses de Virginia Romera, copywriter especializada en Storytelling, redactora, community manager y formadora en comunicación digital. Voz de marca, storytelling, auditoría web, legibilidad y SEO. Copywriting web/e-commerce: redacción y estructura. Creación de titulares y landing pages. Redacción de contenidos.

Skill set

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