Roser Sobrepera

As Digital Marketing Manager at Invacare International GmbH, I have served as a digital marketing specialist leading the planning and execution of media strategies.

I have experience in the entire process of creating, implementing, and optimizing campaigns on major online platforms such as Google Ads, Meta Ads, and LinkedIn Ads, as well as in the analysis and reporting of results using tools like Google Analytics and Google Looker Studio.

In my role, I also led the social media strategy for the company's various brands and participated in digital communication for new product launches.

Among my main strengths are strategic vision and planning ability. I firmly believe in order and organization as key elements to achieve good results, and I consider myself a good team leader.

As part of the Invacare EMEA team, I have worked entirely in English, reporting directly to the headquarters in Switzerland.

Responsible for the development of comprehensive web projects for both the company and external clients. My responsibilities included defining projects, preparing briefs, and coordinating the different teams involved to ensure their proper implementation.

In my role as Account Manager, I was responsible for supporting the client throughout the entire process, managing projects and ensuring that objectives and deadlines were met.

During my time at Hispanetwork, I participated in the development of large corporate websites, as well as the creation of microsites, mobile applications, social media management, and digital marketing campaigns. This experience has allowed me to gain a global perspective of digital marketing, with knowledge and experience in multiple areas that integrate it.

In my role as Account Manager at Dinámicas, I was responsible for managing the account of a major brand in the children's sector, coordinating the different teams involved in the creation and development of its product catalog.

This work allowed me to gain experience in client management, team leadership and coordination, as well as in report preparation and product management during photo shoots.