Freelancer profile translated to English.

Description

I help you transform your paid media investment into real business growth, not just metrics that look good on the monthly report.I am a digital marketing consultant with over 10 years of experienceand a dual MBA in Marketing and Strategy.

I work with SMEs, pre-launch Founders, and small teams that need well-done paid media: Google Ads, Meta Ads, and conversion rate optimization (CRO) on landing pages.

**My difference**: paid media has a bad reputation because most deliver clicks, views, and CTR, but the client pays, sees activity, and doesn't see real growth. I work on the layers that are skipped: the message, the offer, the landing page, and the search context. That's where real conversion is built.

**Projects I usually manage**: strategic Google Ads audits, campaign setup and continuous optimization, strategic copy for landing pages, measurement configuration (GA4 + GTM), and comprehensive digital ecosystem diagnostics.

If you are interested in an honest, jargon-free look at what's happening with your campaigns, let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Independiente
Digital Marketing Strategist | Paid Media + Copywriting
HEALTH AND WELLNESS
July 2025 - Today (11 months)
Panamá, Panama
Strategy and execution of paid media campaigns (Google Ads, Meta Ads) and conversion copywriting for SMEs and entrepreneurs in the LATAM market. Coordination of digital projects with teams distributed across different time zones (Miami, Bogotá, Mexico). Design of buyer personas and market opportunity studies for the wellness and personal development sector. Identification and exploration of market opportunities in LATAM within the mental health and well-being niche. Technical measurement setup (GA4, Google Tag Manager) and continuous campaign optimization with strategic criteria focused on business results, not superficial metrics.
Google Tag Manager Google Ads Copywriting Meta Ads Brand Building
Minera San Carlos
Marketing Manager
February 2015 - June 2025 (10 years and 4 months)
Panamá, Panama
Leadership of the digital marketing area in a company in the natural resources sector with national market operations. Structuring and growth of the brand in the digital ecosystem from its foundation in the area to its consolidation. Direct management of a multidisciplinary team of 5 people (marketing, content, coordination of external suppliers). Strategic direction of paid media campaigns (Google Ads, Meta Ads) with annual budgets exceeding USD 10K, achieving a 3.1x ROAS and a 25% reduction in CPA. Implementation and optimization of Google Merchant Center with Shopping campaigns that increased sales of product lines by 32%. Coordination of web and SEO projects with external agencies (4 projects lasting 2-6 weeks), overseeing the entire cycle from discovery to launch. Configuration of GA4, Google Tag Manager, and dashboards in Looker Studio. Weekly performance reports to the C-suite, translating data into actionable strategic recommendations.
Google Ads Google Tag Manager Sales Management Meta Ads Brand Identity