About Rose
French
Native or bilingual
English
Fluent
Experience
- The Western Bear E-shop & Concept storeCo-founderJune 2023 - Today (3 years)Creation, management, and resale of a physical and digital concept store centered around the world of barbecues and convivial cooking.- Brand Creation & Strategy: Brand image, storytelling & positioning, commercial strategy, launch.- Art Direction: Content production (digital, packaging, campaigns, from conception to execution).- Communication, Events & Marketing: Local and digital communication strategy, organization of masterclasses, tastings, and seasonal events.- Physical Store: Real estate search, administrative procedures. Creation of a warm and immersive space.- E-shop & Digital Experience:- UX/UI Elaboration (customer experience & interface).- Daily Management: Product description writing (SEO optimization), seasonal content creation, e-shop updates, newsletter writing & SEO articles for the blog.- Purchasing & Suppliers: Product sourcing, supplier negotiation, and implementation of dropshipping solutions.- Logistics & Customer Relations: Inventory management, order preparation, delivery management, on-site installation, after-sales service.- Finance: Budget management, financial analysis. 2024 Revenue: €125,000.
- Billabong, Element Skateboards & RVCAMARKETING PROJECT MANAGER WHOLESALE EMEAJanuary 2018 - June 2023 (5 years and 5 months)Timeline: Billabong from 2018 to 2020; then Billabong, Element & RVCA from 2020 to 2023.Scope: +600 B2B clients; Markets: France, UK, Spain, Italy, GAS, Benelux.Key Clients: Printemps, Galeries Lafayette, Selfridges, De Bijenkorf, Citadium, Pukas, Scout, Treesse, Ann's Cottage...- Creation & Execution of 360° Wholesale Marketing Strategy: corners & pop-up stores, events, window display programs, POS materials, contests & GWPs, digital content, B2B newsletters, sales meetings & trade shows, collection launches.- Budget Management: Annual budget of €500K allocated across 3 brands and 6 European markets, excluding special projects.- Multiple Project Management & Cross-functional Management: Cross-functional coordination with sales, brand, customer service teams, agencies, and external suppliers.- Team Lead: Management of 2 project managers.- Analysis & Continuous Improvement: Post-project reviews, feedback from distributors & field teams, competitive intelligence, benchmarking & retail tours.
- Element SkateboardsSOCIAL MEDIA, MEDIA RELATIONS & EVENTS COORDINATOR EMEA - June 2016 - Jan 2018December 2014 - January 2018 (3 years and 1 month)- Strategy & Execution: Content creation, planning & publication.- Performance Monitoring: Results analysis and report production.- Identification of New Opportunities: Testing new platforms and tools.- Media Planning: Identification of key media, budget negotiation, and editorial content.- Event Management: Organization of B2B & B2C events while respecting defined deadlines and budgets. Post-event analysis and recommendations.
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Education
- Marketing degreeSan Antonio College,2013Marketing degree
- Bachelor of Science in MarketingINSEEC,2016Bachelor & Master Marketing