Freelancer profile translated to English.

Description

As a journalist by training, I've had the opportunity to highlight many initiatives and meet men and women with sometimes extraordinary backgrounds.

For over 10 years, I've been working in the construction, renovation, circular economy, and energy sectors in roles such as editor-in-chief and Content Manager.

Today, as a freelancer, I support companies in defining their editorial strategy and brand territory, as well as in content production.

I intervene to:

-> Make your offers more understandable

-> Showcase your expertise and know-how

-> Strengthen your image

-> Increase your visibility and notoriety

Editorial line & Consulting:

- Definition of tone of voice, messages, angles

- Identification of relevant topics

- Development of a publication calendar

- Coordination and monitoring of service providers (freelancers, writers, graphic designers...)

- Personal branding

Content production:

- Reports, white papers, case studies

- Interviews, profiles, reports

- Blog articles

- Newsletters

- Brochures, leaflets, and other communication-marketing materials

Editorial:

- Website copywriting (about pages, offers, forms...)

- Rewriting existing content

- Harmonization of materials

#ContentMarketing #EditorialStrategy #WebWriting #Copywriting #FreelanceConsultant

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Content strategist B2B • Editorial & marketing • Building • Renovation • Energy
CIVIL ENGINEERING
December 2025 - Today (6 months)
Paris, France
I help players in the housing, energy, and construction sectors* to transform their technical expertise into a clear and embodied content strategy.

Editorial strategy & brand identity:
• Definition of the editorial line: positioning, messages, angles, tone
• Harmonization of communications
• Formalization of the editorial framework: guidelines, content pillars, publication calendar

Content production
• Writing, optimization, redesign: web pages, newsletters, SEO content
• In-depth articles: interviews, client testimonials, thematic reports, white papers...
• Analysis and simplification of technical and regulated subjects

Content structuring & distribution
• Production organization: formats, workflows, coordination
• Content distribution and KPI monitoring
• Alignment with business objectives: visibility, leads, credibility
• Executive speaking and LinkedIn ghostwriting
• Copywriting of commercial materials and clarification of offers

*I can also work on other topics (Fintech, agriculture, sports)
Editorial strategy SEO content Copywriting Web writing Content marketing
Feedgy
Senior Content Manager • Photovoltaic energy
ENERGY AND UTILITIES
January 2025 - September 2025 (8 months)
Paris, France
**Editorial strategy & content**:

- Audit and deployment of a multi-channel editorial line
- Content production (SEO, hot news) to support the user journey: from discovery to conversion
- Refocusing communications around professions and territories

**Content marketing & sales performance**:

- Complete redesign of the newsletter: improvement of editorial quality and alignment with business highlights
- Co-creation of content with Sales teams
- Management of the editorial calendar and performance analysis
- Copywriting: acquisition campaigns, download forms, landing pages, sales support tools...

**Projects & cross-functional collaboration**:

- Launch of the print newspaper Courant Agricole
- Translation of technical topics (regulations, innovations) into clear and actionable messages
- Management of press relations and social media animation
Editorial strategy Content marketing Outbound Marketing Web writing Newsletter writing
Effy
Content manager B2B • Energy renovation
CIVIL ENGINEERING
June 2021 - November 2023 (2 years and 5 months)
Paris, France
-> Deployment of a new editorial strategy (objectives: notoriety and lead generation)
-> Animation of the B2B blog: regulatory analysis, field experience feedback, client cases, expert opinions, videos, etc.
-> Launch of the e-magazine Rénomag for artisans
-> Optimization of SEO performance for existing content
-> Redesign of the B2B newsletter
-> Contribution to acquisition campaigns (Meta and Google Ads) and the launch of new offers
-> Close collaboration with Sales teams to design useful materials for prospecting and partner skill development
-> Responsibility for content writing for communication campaigns around events
Editorial strategy Newsletter writing Web writing video capture