Freelancer profile translated to English.
Back to original languageAbout Rosa
I am an independent digital experience researcher and designer.
More than 15 years ago, I took my first professional steps as an industrial designer. Over time, I decided to approach a design approach that put people at the center of the process. To learn about the Scandinavian culture of participatory innovation, I embarked on a master's degree in Denmark at Southern Denmark University. Since then, it has been part of my DNA to do research before picking up the pencil to propose any design solution. I spent eight years working and studying in different European countries. Most of that time I spent in Berlin, in a small research consultancy, where I led research and strategic design projects. Before returning to Spain, I made a technical stop in Bogotá to teach at the Faculty of Architecture and Design of the Universidad de los Andes as a visiting professor.
Upon my return, in 2016, I decided to continue my career independently. Since then, I have worked with small and large clients accompanying projects from the initial research phases to the implementation of pilot experiences of digital services. My eyes light up at complex challenges that seem difficult to encompass. With a methodical and curious look, I propose innovation processes that allow us to glimpse the path towards the set objectives and make the knowledge collected in the process tangible in concrete solutions.
I can help you in the following ways:
- Propose methodological proposals to address a business challenge.
- Plan and execute the research and analysis phase. Delivering recommendations, user journeys, personas or maps of the systems according to the needs of the project.
- Design digital services and products
- Pilot or prototype services
- Impart training and workshops designed ad hoc to multidisciplinary teams
English
Fluent
German
Conversational
Spanish
Native or bilingual
Can work on-site
Madrid (up to 20km)
Experience
- Sodexo
On Malt
Lead Service DesignerFebruary 2025 - May 2025 (3 months)Madrid, EspañaI was the person in charge of carrying out the discovery phase of the project, conducting research with employees of one of Sodexo's largest clients in Spain and with the company's internal teams at the local level. In a second stage, I facilitated a co-creation process of the new value proposition for the client and the services aligned with it, carrying out face-to-face and online workshops. - Mineral Empathy SLResearch and design consultantDIGITAL AND ITSeptember 2016 - Today (9 years and 11 months)Madrid, SpainI facilitate innovation processes in the public sector, large corporations, start-ups and foundations with a focus on designing services and solutions focused on people's needs. I love facilitating processes in which the client's teams get involved with the aim of designing solutions that make sense and are sustainable for the organization.
- Volvemos.orgSenior service designerPUBLIC SECTORSeptember 2018 - July 2020 (1 year and 10 months)Madrid, SpainAssociation that facilitates the return of emigrants to Spain, promoting initiatives with the public and private sectors. Since its creation in 2016, it has collaborated with 13 public administrations, including the Government of Spain.• Responsible for proposing the methodology for the design and implementation process of the Return to Spain Plan.• Design, execution, analysis and presentation of results of research actions with emigrants.• Training for the team that will provide the job placement service in the Return to Spain Plan.• UX design of technological platforms to manage return plans with their communities and involved actors. Clients such as: Government of Spain and Barcelona Activa.
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Education
- Ingeniería Técnica en Diseño IndustrialUniversidad de Zaragoza2008Diseño de producto
- Master in Science IT Product DesignSouthern Denmark University2013Innovación participativa, diseño estratégico, user research, co-diseño