Freelancer profile translated to English.

Description

From “we believe” to “we know what to do”.

Many product teams lack a deep, shared understanding of their users. Without this foundation, discussions about solutions and roadmaps often rely on unproven assumptions – a high risk that leads to costly misdevelopments and features that miss the mark.

Withover 6 years of experiencein complex **B2B and B2C environments**, I help founding teams, scale-ups, and established market leaders bring certainty to their decisions through mixed-methods research. I combine quantitative signals with qualitative insights, transforming feedback chaos into structured, scalable systems.

I create the clarity needed so your team no longer just debates possibilities, butbuilds the right products with conviction.

🛠How I support you and your team:

Deep-Dive Studies:Qualitative studies into the world of your users – even in technical or sensitive domains (finance, healthcare).
Tactical Research:Rapid validation through moderated/unmoderated usability tests, concept tests, or surveys.
Research Ops:Building discovery rituals, workflows, and repositories for scalable research.
Alignment & Co-Creation:Workshop facilitation (Journey Mapping, Ideation) to align teams on a shared understanding.

📦What I deliver(example deliverables):

Strategic Frameworks:Customer Journey Maps, Service Blueprints & Opportunity Maps –developed jointly with stakeholders in workshops.
Insights & Concepts:Concrete recommendations and solution proposals, which I develop directly with your team in interactive ideation workshops.
UX Artifacts:User/Task Flows & Information Architectures (IA), precise Job Stories, and usage scenarios for functional UX requirements.
User Models:Persona Archetypes & Mental Models (incl. quotes & anecdotes).

Industry field of expertise

Languages

English
Native or bilingual
German
Native or bilingual
Portuguese
Conversational
Spanish
Conversational
Danish
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

Self-Employed
UX Consultant
November 2019 - Today (6 years and 9 months)
Leadingend-to-end UX projectsas an independent UX consultant, partnering with stakeholders to shape product and content strategy, service design, and go-to-market direction.

✨ I’m currently wrapping up a service design project for a global manufacturing company - where I'm redesigning the IT support journey across EMEA operations for 3,800 employees.

Selected projects & impact:
Dental MedTech & Software Company:Ledservice design researchacross Germany,interviewing dentists and patientsto map the clear aligner treatment journey. The insights informed concepts for a new service spanning digital tools, clinical workflows, and patient support touchpoints.
Global Outdoor Power Equipment Manufacturer: Assessed how product videos support purchasing decisions for professional landscapers and consumer gardeners. Created content guidelines for a global YouTube strategy by clarifying which performance signals, detail levels, and credibility cues buyers rely on when evaluating high-performance equipment.
Early-Stage FinTech Startup(Ride Capital): Acted as a strategic research partner toverify problem–solution fit for a digital wealth management app. Validated user needs through concept testing and interviews, and revised the value proposition and website content to reflect how traders and high-net-worth investors evaluate product benefits.
Global Home Furnishing & Retail Brand:Ledgenerative research on future urban living. Mapped emerging behaviors to opportunity areas that informed long-term innovation roadmaps.
User Research Service Design Content Design Product Discovery
mobile.de
Senior UX Researcher
April 2024 - April 2025 (1 year)
Berlin, Germany
Led UX Research for financing and digital retail at Germany's largest car marketplace,informing**discovery and product strategy** across multiple teams serving millions of car buyers and 40.000 dealerships.

This was a contract role as I was covering for parental leave.
FactoryPal GmbH
Senior UX Researcher
SOFTWARE PUBLISHING
July 2021 - September 2023 (2 years and 2 months)
Berlin, Germany
UX research forindustrial analytics product**s, shaping **AI-powered toolsused byenterprise manufacturing companiesto optimise production processes and machine performance. Led international research across Europe and LATAM.