Freelancer profile translated to English.

Description

Expert in B2C, B2B, and Retail Marketing, I developed my professional career in large multinational corporations in the Mass Retail and FMCG sectors. Product development, category management, I have provided consulting and mentoring for Start-ups, and I have delivered workshops and mentoring on branding and strategy. Experience in Retailers, Consumer Goods, and the Travel/Tourism sector.

Knowledge of AI tools for process improvement and content development.

Consulting to improve company results in margin, sales, and inventory.

TOOLS:

Industry field of expertise

Languages

English
Fluent
French
Conversational
Catalan
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Valencia (up to 50km), Madrid (up to 50km)

Different Roads
Marketing and Sale Channel Director
TRAVEL AND TOURISM
October 2022 - Today (3 years and 9 months)
Valencia, Spain
Coordinate departments and ensure brand consistency and strategic alignment throughout the organization.
Drive business profitability and growth by improving sales and optimizing Paid Media, SEO, and SEM campaigns. Increase social media reach (+20% in followers and +30% in engagement) by developing Content Marketing.
Define and execute omnichannel marketing strategies for B2B and B2C channels, including branding, advertising, digital campaigns, UX (User Experience), and web content.
Utilize AI tools (such as Chat GPT and Synthesia) to optimize communication and customer experience. Create brand content (videos, webinars, and brand content) and manage the marketing budget efficiently to maximize return on investment (ROI).

Branding project, brand communication, commercial proposal development. E-commerce management, Website creation, UX experience development. Customer Journey. Social media strategy, Performance campaigns. B2B, B2C
Communication Strategy Branding Content Marketing Customer Journey Content Marketing
FAMOSA
Brand Leader. Category Marketing Manager
RETAIL (SMALL BUSINESS)
January 2014 - March 2019 (5 years and 2 months)
Madrid, Spain
Lead the development of the **toy brand of over +45 MM**, improving its profitability and international positioning.
**Direct the brand rescue project**, improving the income statement to positive in the first year.
*Branding and Marketing:Define, create, and execute online and offline brand strategies, leading the repositioning of B2C corporate identity. **Define the Social Media strategy and develop briefings and creatives (POS materials, toolkits)**. Define and monitor projects to improve customer experience (Customer Experience Journey) and lead website development.
Product and Negotiation:Launch new products by definingspecifications in China and Spain. Lead the brand innovation project,portfolio and packaging restyling.Negotiate with children's and automotive sector licensing suppliers for merchandise development.
**Management and Analytics**: Improve margin and optimize internal costs to achieve a positive P&L result. Define and **launch the new international commercial policy**. Increase sales and improve results in margin and inventory in each fiscal year.
Analyze the market (NPD, Data Warehouse) and consumer. Manage the P&L, optimize CAPEX investments,
Define and implement the **Pricing policy and promotional strategy**. Supervise the marketing budget with dashboards. Manage e-commerce operations.
Branding Business Strategy Positioning Strategy Product Development Product Management
Carrefour
Category Manager
RETAIL (LARGE RETAILERS)
July 2002 - June 2012 (9 years and 11 months)
Madrid, Spain
Responsible for the complete category strategy: define prices and launch new products (private label or commercial brand), with great success at the point of sale.
Drive active listening by improving the shopping experience, increasing customer loyalty, making the Kitchen category recognized as "the best retail to shop" in Spain.
Drive innovation by developing and implementing pioneering projects such as "Ready-to-sell" and "Margin Boost", adopted by other categories in the company.
Analyze the market and consumer (GFK, Nielsen, and Data Warehouse).
Develop the e-commerce channel and create new visual merchandising concepts.
Inventory management and supply chain.
Inventory Management Category Management Business Analysis Competitor Analysis Data Analysis