Rosario Zapata

Responsible for: Taking ownership of assigned clients, developing strategic acquisition plans and new business opportunities.

Developing full funnel digital strategies (SEO, SEM, CRO/UX, Display, Social Media, Mk Automation & Analytics) nationally and internationally for e-commerce platforms and digital businesses. Keeping projects on time and budget, as well as monitoring campaign success in terms of KPIs and ROI.

Identifying trends and optimizing budget and performance by applying best digital practices per sector to generate impact on business KPIs.

Building strong relationships with high-level executive clients to gain expertise in their business, specific industry aspects, competitive landscape, and product differentiators, as well as identifying new growth opportunities.

Develop and oversee the online marketing strategy (affiliation, PPC, Social Media) and offline (TV and Advertising) for the company's digital division.

Monitor the competitive landscape to constantly identify new marketing opportunities to reach new market segments and expand market share.

Work with Product and Business Intelligence teams to improve the effectiveness of marketing actions and stay at the forefront of digital advertising strategy and execution.

Manage and optimize the marketing budget to achieve the best return on investment across all marketing initiatives, ensuring compliance with business KPIs.

Responsible for: Developing the Go-To-Market plan for FPO in Spain. Developing marketing and communication strategies adapted to the local market and regulations.

Coordinating and leading daily relationships with internal and external cross-functional marketing teams (including creative agencies, media, data analysts) as well as technical teams, UX/UI designers, and legal.

Defining media and content strategies (online/offline and CRM) for customer acquisition and retention throughout the lifecycle.

Overseeing creative development and delivery of marketing assets across different platforms.

Managing and optimizing the marketing budget to achieve the best return on investment (ROI).

Generating reports and analyses for the company's headquarters in the Netherlands, ensuring compliance with marketing, financial, and product KPIs.