About Rosa
Spanish
Native or bilingual
Experience
- SMMarketing Automation & CRM specialistEDUCATION AND E-LEARNINGMay 2013 - Today (13 years and 1 month)Madrid, SpainDefinition and implementation of the CRM and digital marketing strategy (B2b, B2c, and B2b2c) on the Salesforce ecosystem.- Management and execution of the email marketing strategy.- Strategic segmentation and personalization. Optimization of customer Journeys.- Establishment of KPIs to meet conversion, activation, and retention objectives.- Creation and automation of tracking reports and business dashboards.- Control and management of the customer database and data quality.- Active participation in the process of identifying internal user needs and requirements.- Development of functional and technical analysis based on user requirements.- SalesForce Sales, Service, Community, Marketing Cloud, and Pardot. Integrations via Zapier
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Education
- PS CRM & Marketing automationEsic2019