Freelancer profile translated to English.
Back to original languageAbout Rosanna
Through my well-founded scientific AND economic background and experience, I can always illuminate, work on, and coordinate both fundamentally different but simultaneously extremely interdependent areas from both sides.
The careful, correct analysis and interpretation of complex scientific issues and studies is essential for the successful marketing and competitiveness of a product.
I would be happy to take this on for you!
I will develop target group-oriented (employees, laypeople, specialists, general practitioners), legally compliant (HWG, approval), and market-oriented presentations, training materials, compendia, and editorial articles for you.
German
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Danish
Fluent
Portuguese
Fluent
Can work on-site
Langen (up to 50km), Frankfurt am Main (up to 100km), München (up to 100km), Berlin (up to 100km), Stuttgart (up to 100km)
Experience
- value-dossier GmbHRevision of the digital presence of value-dossier GmbHPHARMACEUTICALS INDUSTRYJune 2018 - June 2018 (1 month)Eschborn, Germany- Online screening of the competitive environment with a focus on digitalizationand derivation of a market positioning strategy and a possible USP from this- Content optimization (text and structure) of the existing homepage based on the marketing strategy and positioning- Linking to digital business networks- Management of the IT service provider for the implementation of optimization measures
- NovartisSenior Brand ManagerPHARMACEUTICALS INDUSTRYJuly 2018 - June 2019 (1 year)Nürnberg, GermanySupport for the launch of a highly innovative cancer therapy - Conception and implementation of sales/marketing materials and measures for lay and professional staff.
- Takeda Pharma GmbHDocumentation of Market Access Round TablePHARMACEUTICALS INDUSTRYMay 2017 - May 2017Rüsselsheim am Main, GermanyDocumentation of a scientific-health policy discussion round between doctors, lawyers, patient representatives, and Takeda employees on the topic of "orphan drugs"
Reviews
Recommendations
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Education
- Graduate Biologist / MBAUniversity of Tübingen, ESB Reutlingen, Swinburne University Australia2001Studium de Biologie mit Schwerpunkt Pharmakologie und Physiologie Studium (MBA) an der European School of Business in Reutlingen mit Schwerpunkt Marketing Auslandssemester in Australien
Certifications
- Scrum Product OwnerOnline Training and Exam2017