Freelancer profile translated to English.

Description

After several experiences in digital marketing, social media, and project coordination, I support my clients in their digital strategy, visual content production (photo & video), and performance optimization, with a clear objective:to develop their visibility and attract more clients.

Sensitive to aesthetics and trends, I particularly thrive in visual environments where image plays a key role. My goal is to create engaging content aligned with each brand's identity.

Here's what I offer:

Social Media & Content

- Definition and implementation of editorial strategies

- Creation of content for social networks (Instagram, TikTok, Pinterest) and website

- Writing of adapted content

- Community management and engagement (engagement, moderation, messages)

- Implementation and management of partnerships & influencer collaborations

- Performance analysis and content optimization (engagement, reach, conversion)

Marketing & Analysis

- Data analysis via Google Analytics and Matomo

- Monitoring and interpretation of KPIs (traffic, engagement, conversion)

- Creation of reports and strategic recommendations

- Conducting benchmarks and competitive intelligence

- Optimization of customer journeys (CRM, conversion funnel)

Visual Creation & Production

- Organization and coordination of shoots (photo & video)

- Art direction and creation of visual content

- Creation of communication materials (flyers, business cards, digital visuals) using the Adobe suite

- Photo retouching (Lightroom / Photoshop)

- Participation in video shoots (social media content, brand content)

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Biarritz (up to 50km), Lille (up to 50km), Paris (up to 40km)

Wasquehal
RETAIL COORDINATOR
September 2022 - June 2024 (1 year and 9 months)
Strategic and operational management of a network of 270 points of sale in France, Belgium, and overseas departments and territories. Supervision of regional managers and coordination of logistics, marketing, and purchasing departments. Management of internal communication, local communication, and internal events (seminars, sales meetings). Implementation and monitoring of the Commercial Action Plan (PAC). Contribution to the development of new store concepts: opening of the first Parisian stores.
Project Management and Coordination Performance Analysis and Reporting Project Management
La Madeleine
SOCIAL MEDIA PROJECT MANAGER
TELECOMMUNICATIONS
September 2021 - September 2022 (1 year)
La Madeleine, France
CRM & web analytics: website content management, performance monitoring via Google Analytics and Matomo, traffic analysis to optimize conversions. SEO: optimization of web pages to enhance natural referencing. Social media & content: development of the editorial calendar, Instagram engagement, creation of visual content, and writing of newsletters. Video production: participation in shoots with renowned chefs (Justine Piluso, Camille Delcroix, Camille Maury, Pierre Chomet). Reporting: analysis of social media campaigns, comparative reports between GA and social platform data.
GABRIELLE PARIS
COMMUNITY MANAGER
FASHION AND COSMETICS
January 2021 - June 2021 (5 months)
Social media management: editorial planning, creation of visual content for Instagram, TikTok, and Pinterest, community engagement, and e-reputation monitoring. Influencer strategy: management of partnerships and optimization of collaborations / Brand partnership management. Product launch: participation in the introduction and development of the furniture range. Performance analysis: KPI monitoring, media watch, campaign reporting. Benchmark realization: analysis of the relevance of communication materials. Visual production: contribution to content during events and photoshoots.