Rosa Cuesta

Project Manager & Consultant in Strategy and Tourism Transformation. With over 20 years of international experience in the luxury hospitality and tourism sector, I help companies, hotel chains, and asset managers maximize their profitability and successfully undertake digital transformation processes. My career combines the operational rigor of major global firms with an advanced strategic and financial vision. How can I add value to your project? Asset Consulting and Operational Diagnosis: I conduct 360º audits to agilely integrate people, processes, and systems. I design feasibility studies and strategic repositioning plans to optimize hotel services and business units such as F&B or SPA. Asset Management and Financial Control: I help you supervise properties, ensure international quality standards (LQA), and optimize budgets through strict control of personnel costs, OPEX, and CAPEX investment management. Business Intelligence applied to Tourism: I use advanced data analytics (Compset, STR, INE) to design solid commercial strategies, identify new demand generators, and combat seasonality. Project Management and Change Management: Certified in project management and agile methodologies, I lead digital transformation and the implementation of new technological solutions, ensuring the involvement of the human team. I have led large-scale multidisciplinary and multicultural teams (up to over 250 people) in high-demand environments such as Dubai, Venice, and Spain. My approach is 100% results-oriented, focused on KPIs, and adapted to the current needs of the tourism market. If you are looking for an external consultant to optimize your operations, reposition an asset, or manage an organizational change project, let's talk.